{"id":43438,"date":"2023-03-29T12:57:31","date_gmt":"2023-03-29T10:57:31","guid":{"rendered":"https:\/\/habefast.ch\/?post_type=service&p=43438"},"modified":"2024-04-02T08:40:57","modified_gmt":"2024-04-02T06:40:57","slug":"employee-branding","status":"publish","type":"service","link":"https:\/\/habefast.ch\/en\/service\/strategy\/human-resources-strategy\/employee-branding\/","title":{"rendered":"Employee Branding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","class_list":["post-43438","service","type-service","status-publish","hentry","categorie-service-human-resources-strategy"],"acf":{"content_layout":[{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_text","text_content":"

Employee engagement <\/strong>should be seen as a crucial indicator <\/strong>for managers. And even more in the service, production and craft sectors where the entire business model relies on the performance of employees to deliver the customer experience.<\/p>

There's no doubt about it: employees who are happy in their work are more productive and perform better. In addition, they will be true ambassadors and will positively influence the public's perception of the brand, exceeding your customers' expectations, while contributing to the overall brand awareness and showing that you are an employer of choice<\/strong>; that is when employees and talent will choose to work for your company over other organisations. And more, your employees will be the first to recommend it to a friend looking for a job!<\/p>

Employee engagement is therefore key to a company's lasting success<\/strong> as they are at the heart of the customer experience<\/strong>. In other words, the satisfaction of your employees contributes to the satisfaction of your customers, your future customers and also to the desire of talents to apply for your company.<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_cta","cta_text":"Need a strong employer image to attract the best talent? Contact us","cta_link":"\/en\/contact\/","cta_link_external":"Non","cta_class":""}],"section_bg":"bg--light","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"Employee Branding, Employer Branding and Employee Value Proposition","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_list_with_icons","list_item":[{"icon":44917,"item_title":"Employee Branding","item_description":"

Employee branding<\/strong> is a marketing strategy<\/a> that uses a company's employees as ambassadors to positively influence the public perception of the brand. It requires employees to be aligned with the company's brand promise, values and objectives<\/strong> and to communicate consistently and authentically to reinforce the brand's reputation.<\/p>"},{"icon":44915,"item_title":"Employer Branding","item_description":"

Employer branding<\/a><\/strong> is the application of branding principles to human resource management. Employer branding aims to build an image in the minds of potential employees that the company is a good place to work. Employer branding therefore focuses on the image a company projects as an employer, what it means to its employees, and how it can attract and retain the best talent<\/strong>.<\/p>"},{"icon":44913,"item_title":"Employee Value Proposition","item_description":"

The Employee Value Proposition\u00a0(EVP)<\/a> is the value proposition of the employer that describes the experience an employee can expect when joining a company<\/strong>. This can include benefits, career opportunities, training programmes, company culture, management style and company values. The EVP aims to help companies attract, engage and retain talent by providing a positive work experience aligned with their expectations<\/strong>. It is important that the EVP is clearly defined and communicated to potential candidates to help differentiate the company as an employer of choice.<\/p>"}],"list_number_of_item_per_row":"1","list_element_htag":"h3","list_background":"bg--dark","block_icon_title":true,"id":"","class":""}],"section_bg":"bg--dark bg--filled","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"image_list","image_block":[{"image":44922,"link":""}],"style":"full-width-images","id":"","class":""}],"section_bg":"bg--light","section_class":"full-width-banner u-m-t--20 u-m-b-35 u-p-y-0","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"Employee Branding, Employer Branding and Employee Value Proposition, complementary concepts to create a strong brand","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_list","list_item":[{"item_title":"The importance of employer branding for a company in the current context","item_description":"

The employer brand is the reputation and perception of your company by the labour market. It is what builds your image and identity it as an employer. Having a strong employer image will help you attract and recruit the best talent.<\/p>

Our communications agency has developed a dedicated HR marketing strategy<\/a> to address the difficulties companies face in recruiting qualified talent due to the shortage of skills in certain sectors <\/strong>and the high demand for them in the market. This talent shortage is due to a number of factors: the rapid acceleration of technological innovation, the high demand for these skills and the lack of interest in certain professions. We help companies meet this challenge by using our expertise in recruitment strategy and employer brand building<\/strong>.<\/p>

We have developed digital tools that allow us to better understand your industry's recruitment challenges and help you achieve your HR objectives.<\/p>","item_numerotation":true},{"item_title":"Our employer branding offer","item_description":"

We help you consolidate your employer image strategy<\/strong> to meet this challenge, taking into account the specificities of your sector and its recruitment issues.<\/p>

Here are some examples of actions we can implement for your company:<\/p>