{"id":44655,"date":"2023-06-14T15:38:25","date_gmt":"2023-06-14T13:38:25","guid":{"rendered":"https:\/\/habefast.ch\/?post_type=service&p=44655"},"modified":"2023-06-14T15:38:25","modified_gmt":"2023-06-14T13:38:25","slug":"operational-marketing-agency","status":"publish","type":"service","link":"https:\/\/habefast.ch\/en\/service\/strategy\/marketing-strategy\/operational-marketing-agency\/","title":{"rendered":"Operational marketing agency"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","class_list":["post-44655","service","type-service","status-publish","hentry","categorie-service-marketing-strategy"],"acf":{"content_layout":[{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"Operational marketing agency, how do you move from strategy to action?","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"

Marketing<\/strong> involves understanding customers' needs and desires, and offering products and services that are superior to those of the competition in order to generate profits and a good corporate image.<\/p>

To do this, it is necessary to study markets, trends and consumer behaviour, put in place an appropriate mix marketing<\/strong> (product, price, distribution and promotion) and integrate new technologies<\/strong> to interact with customers in a personalised and sustainable way.<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_title","title_text":"Definition of strategic marketing","title_type":"title__paragraph","title_htag":"h3","title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"

Strategic marketing<\/strong> is a long-term<\/strong> approach to defining a company's overall strategy<\/a>.<\/p>

This involves determining the company's vision<\/strong>, its market positioning<\/strong>, its objectives<\/strong> and the means to achieve them. This strategy is developed over a period of 3 to 5 years and serves as a guide for all the company's marketing decisions.<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_title","title_text":"Definition of operational marketing ","title_type":"title__paragraph","title_htag":"h3","title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"

Operational marketing<\/strong>, on the other hand, is a short-term<\/strong> approach aimed at implementing the marketing strategy<\/a> defined by strategic marketing<\/strong>.<\/p>

This involves translating the strategy into operational actions<\/strong> such as product design<\/strong>, pricing<\/strong>, advertising campaigns<\/a> and product distribution<\/strong> in the marketplace. This approach focuses on deliverables of less than a year.<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_title","title_text":"Strategic marketing vs operational marketing ","title_type":"title__paragraph","title_htag":"h3","title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"

Strategic marketing<\/strong> is about planning<\/strong> and defining long-term objectives<\/strong>, while operational marketing<\/strong> focuses on implementing short-term strategy<\/strong>. To be effective, both approaches need to work<\/strong> closely together<\/strong> to ensure that operational actions are aligned with the company's overall strategy<\/a>.<\/p>

It is important to emphasise that the customer or target audience<\/strong> must be placed at the centre of all marketing decisions<\/strong>, whether in strategic or operational marketing.<\/p>

Understanding customer needs and expectations is key to developing an effective marketing strategy that will meet market expectations and generate positive results for the business.<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_cta","cta_text":"Need a marketing action plan? Get a quote in less than 48 hours ","cta_link":"\/en\/contact\/","cta_link_external":"Non","cta_class":""}],"section_bg":"bg--light","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"Operational marketing, the complete guide to setting up a plan to achieve your objectives","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_title","title_text":"The key stages in drawing up an operational marketing plan","title_type":"title__paragraph","title_htag":"h3","title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"

The operational marketing plan<\/strong> is a summary document which formalises the company's short-term objectives<\/strong> by focusing on the elements of the marketing mix. It is mainly used by the marketing team, but all the internal departments of a company concerned with the marketing mix can participate. External players such as suppliers and other service providers are also involved in the process.<\/p>

Here are the different stages involved in successfully achieving the objectives of the operational marketing plan:<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_list","list_item":[{"item_title":"Review of the past year","item_description":"

It is important to evaluate the results of current marketing actions to decide whether they should be continued or stopped.<\/p>","item_numerotation":true},{"item_title":"Defining marketing objectives","item_description":"