{"id":8511,"date":"2020-09-14T13:45:29","date_gmt":"2020-09-14T11:45:29","guid":{"rendered":"https:\/\/habefast.ch\/service\/%categorie-service%\/pourquoi-travailler-votre-audit-seo\/"},"modified":"2021-01-28T11:56:32","modified_gmt":"2021-01-28T10:56:32","slug":"why-work-on-your-seo-audit","status":"publish","type":"service","link":"https:\/\/habefast.ch\/en\/service\/web-and-digital\/traffic-creation\/why-work-on-your-seo-audit\/","title":{"rendered":"Why work on your SEO Audit?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"menu_order":0,"template":"","class_list":["post-8511","service","type-service","status-publish","hentry","categorie-service-traffic-creation"],"acf":{"content_layout":[{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_text","text_content":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">You want to perform an SEO audit but you don't know where to start? Your <a title=\"Website is in the process of being created\" href=\"\/en\/service\/web-and-digital\/platform-creation\/website-creation\/\">website is in the process of being created<\/a> and you would like it to be referenced correctly? You find that you don't have enough organic visits on your website?<\/span><\/p>","text_class":"","text_type":"text-intro__container"},{"acf_fc_layout":"content_cta","cta_text":"Ask for a quote","cta_link":"\/en\/contact\/","cta_link_external":"Non","cta_class":""}],"section_bg":"bg--light","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"What is an SEO audit?","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">An <\/span><b>SEO audit <\/b><span style=\"font-weight: 400;\">is the analysis of a website to identify the criteria and the context in which you want to be referenced. In other words, an SEO audit analyzes a website and the <\/span><b>SEO market <\/b><span style=\"font-weight: 400;\">to <a title=\"Improve its referencing\" href=\"\/en\/service\/web-and-digital\/traffic-creation\/seo\/\">improve its referencing<\/a> and to be better indexed on the search results (SERP).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An SEO audit is based on the recommendations provided by the SEO consultant:<\/span><\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_list","list_item":[{"item_title":"The technique","item_description":"<p><span style=\"font-weight: 400;\">The technical <strong>SEO audit<\/strong> will identify the problems of indexing, ranking or operation and adjust them to meet the performance criteria. This step is essential to ensure the proper functioning of the website and its indexing on search engines.<\/span><\/p>","item_numerotation":true},{"item_title":"The content","item_description":"<p><span style=\"font-weight: 400;\">The <strong>SEO content audit<\/strong> aims to directly analyze the website, therefore its content, in order to find the best optimization to improve the readability and understanding of content for both users and search engines.<\/span><\/p>","item_numerotation":true},{"item_title":"Popularity","item_description":"<p><span style=\"font-weight: 400;\">The <strong>SEO popularity audit<\/strong> focuses on the popularity, notoriety, e-reputation and authority of a website. Competitors of the studied page and popularity will be analyzed during the SEO popularity audit.<\/span><\/p>","item_numerotation":true},{"item_title":"SXO","item_description":"<p><span style=\"font-weight: 400;\"><strong>SXO<\/strong> is a mix of SEO and <a title=\"UX\" href=\"\/en\/service\/graphic-design\/graphic-design-web\/ui-ux-user-experience\/\">UX<\/a> (user experience). It is this step that verifies if a user coming from the Google search engine is satisfied with the page he visited.<\/span><\/p>","item_numerotation":true}],"list_type":"unordered","list_number_of_item_per_row":"2","list_element_htag":"h3","list_background":"bg--light","list_class":"","taille_de_licone":"normal"},{"acf_fc_layout":"content_cta","cta_text":"Discover how to set up an SEO strategy!","cta_link":"\/en\/set-up-seo-strategy\/","cta_link_external":"Non","cta_class":""}],"section_bg":"bg--light","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"Why do an SEO audit?","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">The purposes of an SEO audit are:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The increase of natural traffic<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The increase in the conversion rate<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growth in profitability<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It is important to perform <\/span><b>SEO \"On Page\" optimizations<\/b><span style=\"font-weight: 400;\">, i.e. on the site, and <\/span><b>\"Off Page\" optimizations<\/b><span style=\"font-weight: 400;\">, i.e. off-site, to check and update key points to ensure visibility, ease of access and use, and the fact that it facilitates the indexing of your site in search engines.<\/span><\/p><p><span style=\"font-weight: 400;\">It is necessary to <a title=\"Practice an SEO audit\" href=\"\/en\/service\/web-and-digital\/traffic-creation\/understand-the-business-of-google-referrer\/\">practice an SEO audit<\/a> on a regular basis to ensure the increasing performance of your website on search engines like Google with a real long term vision<\/span><\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_list","list_item":[{"item_title":"Regular algorithm changes from search engines","item_description":"<p><span style=\"font-weight: 400;\">Search engine algorithms are constantly evolving to offer more <\/span><b>relevant <\/b><span style=\"font-weight: 400;\">content to users. It is therefore necessary to take into consideration that a website must be <\/span><b>SEO friendly<\/b><span style=\"font-weight: 400;\"> to meet the expectations of search engine algorithms to have a better SEO and evolve over time.<\/span><\/p>","item_numerotation":true},{"item_title":"Webmasters' recommendations","item_description":"<p><span style=\"font-weight: 400;\">An SEO audit is used in this case to verify that the website complies with the <\/span><b>webmasters' recommendations<\/b><span style=\"font-weight: 400;\"> proposed by Google or Bing. We can find for example the loading time of the website pages.<\/span><\/p>","item_numerotation":true},{"item_title":"Metadata","item_description":"<p><span style=\"font-weight: 400;\">Metas descriptions and titles are what your visitors will read first on the search result page. An SEO audit ensures that the <\/span><b>titles and metas descriptions <\/b><span style=\"font-weight: 400;\">are optimized according to the standards defined by search engines which will allow a better visibility and thus a probable increase of the <\/span><b>organic traffic <\/b><span style=\"font-weight: 400;\">of the website.<\/span><\/p>","item_numerotation":true},{"item_title":"Site errors","item_description":"<p><span style=\"font-weight: 400;\">A website can contain errors and the SEO audit serves to avoid losing traffic by spotting <\/span><b>coding errors<\/b><span style=\"font-weight: 400;\"> or <\/span><b>broken links<\/b><span style=\"font-weight: 400;\"> and correcting them.<\/span><\/p>","item_numerotation":true},{"item_title":"New content","item_description":"<p><span style=\"font-weight: 400;\">Search engine algorithms favor the most recent content. This is why it is important to update the content present on the site as well as pages or content that have not been seen for more than 6 months.<\/span><\/p>","item_numerotation":true},{"item_title":"The internal networking","item_description":"<p><span style=\"font-weight: 400;\">It allows to <\/span><b>link <\/b><span style=\"font-weight: 400;\">directly the pages of your site between them.<\/span><\/p>","item_numerotation":true}],"list_type":"unordered","list_number_of_item_per_row":"3","list_element_htag":"h3","list_background":"bg--light","list_class":"","taille_de_licone":"normal"}],"section_bg":"bg--light","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"How to make an SEO audit?","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">To make an SEO audit it is important to create a good <\/span><b>strategy <\/b><span style=\"font-weight: 400;\">by checking competitors, keywords and technical aspects of the site, etc.<\/span><\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_title","title_text":"The Onsite audit","title_type":"title__paragraph","title_htag":"h3","title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">Site referencing is done by adjusting certain elements of the site so that your <\/span><b>content <\/b><span style=\"font-weight: 400;\">can be clearly understood by <\/span><b>search engines<\/b><span style=\"font-weight: 400;\">. Search engines reward websites that achieve a better ranking in the search index. There are several <\/span><b>key elements<\/b><span style=\"font-weight: 400;\"> of on-site optimization that are the basis for improving page rankings in your industry.<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keywords<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The content<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Titles<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Featured articles<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Loading speed<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incoming links<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The images of the Alt tag<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These are all areas that are entirely under your control. Start at the top with a solid keyword search and quality content containing those keywords. The <\/span><b>details <\/b><span style=\"font-weight: 400;\">are important to keep you ahead of the competition.<\/span><\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_title","title_text":"The Offsite Audit","title_type":"title__paragraph","title_htag":"h3","title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">Off-site referencing is the concept of having other sites link to yours, indicating that you are an <\/span><b>authority <\/b><span style=\"font-weight: 400;\">in your sector. Waiting for your site to age is not a good strategy. Here are some of the main ways to develop off-site SEO:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shareable content: Produce interesting and entertaining content that makes people want to share it.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revisit marketing: Use SEO sites to increase the number of people talking about your business. <a title=\"Your reputation\" href=\"\/en\/service\/strategy\/communication-strategy\/e-reputation\/\">Your reputation<\/a> can also be very important for other reasons.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influence distribution: Identify your target audience and find out who they already trust. Collaborate with these people.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest blogs: Writing a blog article for someone who is an authority in your industry is a good way to get yourself known. Don't forget to create a link to your website.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a title=\"Social media\" href=\"\/en\/service\/web-and-digital\/traffic-creation\/social-network\/\">Social media<\/a>: Keep social media active to engage people and promote activity on your own page. Give them something to say about theirs.<\/span><\/li><\/ul>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">Both of these concepts are important for search engines. The most important thing for your <\/span><a title=\"Overall SEO strategy\" href=\"\/en\/service\/web-and-digital\/traffic-creation\/seo\/\"><b>overall SEO strategy<\/b><\/a><span style=\"font-weight: 400;\"> is to do the right research to make sure you are competing for the right <\/span><b>keywords <\/b><span style=\"font-weight: 400;\">and that you are attracting the attention of your audience. On-site SEO is the foundation of your SEO house but off-site is your roof.<\/span><\/p>","text_class":"","text_type":"text-standard"}],"section_bg":"bg--dark bg--filled","section_class":"","section_id":""},{"acf_fc_layout":"content_section","content_elements":[{"acf_fc_layout":"content_title","title_text":"Why call us for your SEO audit?","title_type":"title__section","title_htag":false,"title_color":"text-color--normal","title_class":""},{"acf_fc_layout":"content_text","text_content":"<p><span style=\"font-weight: 400;\">Whether it is an existing site that you would like to improve, a site in <\/span><b>redesign <\/b><span style=\"font-weight: 400;\">or <\/span><b>migration <\/b><span style=\"font-weight: 400;\">or a <\/span><b>site in creation<\/b><span style=\"font-weight: 400;\">, <a title=\"Habefast SEO agency\" href=\"\/en\/service\/web-and-digital\/traffic-creation\/strengths-of-our-seo-agency\/\">Habefast SEO agency<\/a> will meet your needs and its experts in SEO audit can help you in the implementation of a <a title=\"Good SEO strategy\" href=\"\/en\/service\/web-and-digital\/traffic-creation\/seo\/\">good SEO strategy<\/a> on your site.\u00a0<\/span><\/p><p>Discover our<a title=\" blog article on SEO trends\" href=\"\/en\/natural-search-engine-optimization-what-seo-trends-for-2021\/\"> blog article on SEO trends<\/a> for 2021!<\/p>","text_class":"","text_type":"text-standard"},{"acf_fc_layout":"content_cta","cta_text":"If you would like more information about the SEO audit or about our SEO agency, do not hesitate to contact us.","cta_link":"\/en\/contact\/","cta_link_external":"Non","cta_class":""}],"section_bg":"bg--light","section_class":"","section_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO audit, why working your seo audit is important | Habefast<\/title>\n<meta name=\"description\" content=\"You want to do a seo audit but you don&#039;t know how? 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