Are you looking to increase your brand awareness or boost your business growth with additional revenue?
Whether through digital or traditional media, advertising campaigns are powerful levers, primarily used to inform and encourage purchases. Their effectiveness relies on understanding your target audience and mastering engagement strategies.
Our advertising agency, Habefast, guides you through every step of your campaigns, from selecting the most relevant channels to implementing and managing the distribution of your campaigns. With our experience and a vast client portfolio, we can precisely identify your needs and set both realistic and ambitious goals.
The role of an advertising agency
Our advertising agency specializes in marketing, advertising and communications consultancy for companies wishing to run an advertising campaign to promote their products, services or brands. Our advertising specialists will develop a strategy, put together a message and a visual that will have an impact, and carry out the advertising campaign on visual or audiovisual media for broadcast.
The missions of an advertising agency are as follows:
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Create advertising based on information gathered about the product, service or company
Research the company, its market, its competitors, the product or service, and the reactions of current and potential customers.
Create the message and visuals for the advertising campaign.
Plan the type of media to be used, when and where it will be used, how long it will be used, and the budgets involved.
And take into account the reactions of customers and consumers alike, and then decide on the course of action to follow.
Set up performance indicators to measure the campaign’s effectiveness and optimize it over time.
Why use an advertising agency?
The reasons why companies turn to advertising agencies are as follows:
- Agencies are experts in this field. They have a multidisciplinary team based on the needs of an advertising campaign. The roles within our agency that allow us to be effective in executing communication campaigns include marketing and communication specialists, creative directors, copywriters, art directors, media planners, data analysts, etc.
- Agencies optimally leverage the skills and experiences of these individuals.
- They work with a clear objective, tools, and methodologies, and are highly structured.
- Our experts rely on a suite of tools and methodologies that enable us to be as efficient as possible for our clients.
The importance of an advertising campaign
An advertising campaign enables your company to increase its visibility and raise its profile. That’s why we know it’s so important to get the right message across:
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Define the campaign objective
Although most of the time when we think of “objectives” we think of sales or brand awareness, the truth is that there are many other advertising elements to focus on. The most common elements include acquiring new customers, promoting current products or services, and launching new products or services. Whatever your objectives, it’s important to identify them before proceeding.
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Identify your target
We help you define your target market/audience, making it much easier to achieve your goals.
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Segmenting the audience
Once we’ve defined your target market, it’s time to segment it, dividing it into different groups according to the products or services you want to sell.
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Define the means of advertising
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Advertising on traditional media
Traditional media offer the opportunity to create direct interaction with people in real time. Radio lets you reach your potential customers in their daily lives, targeting them with precision. Television is a rather expensive medium, but it has an impact and targets a large audience. Poster campaigns are visual and to the point. Cinema spots are highly impactful and easy for audiences to remember. And finally, print media can be used to circulate a short-lived but effective message to a specific target audience.
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Creating ads on social media
Creating advertising on social networks means finding a target audience; it means opening up a line of communication that makes it easy to reach an audience. The different formats and platforms available offer customized design strategies that yield a high success rate.
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Create ads on the Google network
Google Ads allows you to precisely target and define a relevant type of distribution (campaigns on the Google search engine, Display campaigns, Shopping campaigns on the Google shopping tab, video campaigns on Youtube and campaigns for Google Play applications).
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Careful communication
The message conveyed by an advertising campaign is also a fundamental issue. Even if every company and every strategy is different, the text must always sound natural, be well-organized, clear, concise, fluid and coherent.
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Create a design
If the message is important, so is the design. It’s important to find a design that’s aesthetically pleasing, impactful and effective, and that enhances your message.
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Analyze measurements and key performance indicators (KPIs)
In the world of advertising, data measurement is absolutely crucial. If we don’t measure, we won’t know what’s going well or what we could improve. That’s why, in an advertising campaign, measurement has to be an integral part of the process; it’s only with the data we acquire that we can know everything and act accordingly.
What makes us an effective advertising agency
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We understand our customers’ objectives, problems and strategies.
We strive to create quality advertising campaigns that reinforce their brand.
We offer our customers creative options, not just strategic ones.
We have expertise in multiple traditional and digital communication channels.
We know that a well thought-out, quality visual will increase the effectiveness of your marketing strategies and campaigns.
We are also highly skilled in customer acquisition, engagement and retention.
We understand that the ultimate goal of any initiative is to drive business growth, user engagement and revenue.
Our teams are passionate, enthusiastic and creative people who really love marketing and aren’t afraid to take risks and launch bold campaigns to achieve the greatest possible impact.
At Habefast we take care of your branding
Branding refers to your brand, everything you do to improve it and the image your consumers have of you. of your brand. Branding isn’t just about creating a logo or a slogan; it’s about the actions you’ll take to make people identify and discover your brand. discover your brand and have a reason to choose your products over those of your competitors.
Consistent, well-constructed branding leads to strong brand equity, i.e. the added value of your company’s products or services that that sets you apart from your competitors.
We're with you every step of the way
As a communications and advertising agency, Habefast is committed to ensuring that every project is high-quality, innovative and creative. This comprehensive service includes strategic thinking, the creation of graphic elements, all the way through to managing the relationship with the printer.
We diagnose your communication tools to establish a strategy and concept in line with your company’s positioning and brand image.
Our agency’s experience in the advertising field enables us to find innovative solutions for your projects, helping you to stand out from the competition and achieve your objectives.
The strategy implemented by our agency will enable you to enhance your brand through the implementation of a marketing strategy as well as the complete realization of communication media dedicated to your advertising campaign.
If you’d like to find out more about creating tailor-made advertising campaigns, take a look at our blog post on advertising.
As an advertising agency, Habefast will accompany you through the various stages of your advertising campaign, so please don’t hesitate to contact us if you’d like to discuss your project and create your customized advertising campaign. If you’d like to start or improve your advertising strategy, please don’t hesitate to contact us.
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