Search Engine Advertising (SEA) is a method of online advertising that involves placing paid advertisements in the search results of search engines such as Google, Bing and Yahoo!
The principle of SEA is quite simple: you create an ad for your company, product or service and submit it to an online advertising platform such as Google Ads. You select the relevant keywords for your ad, and you pay every time a user clicks on your ad and visits your website.
SEA or SEO
SEA (Search Engine Advertising) and SEO (Search Engine Optimization) are two online marketing methods that aim to improve the visibility of a website in the search results of search engines such as Google. However, the main difference between these two SEO strategies is that SEA is a paid advertising method, while SEO is a natural or organic search engine optimization method.
Combining SEA and SEO
SEA is often used alongside other online marketing methods, such as SEO, social media marketing and email marketing, to reach a wider audience and drive qualified traffic to a company’s website. The advantage of ATS is that it can make you visible overnight to people who are searching for your products or services.
The combination of SEA and SEO offers several advantages for an overall online marketing strategy:
First, SEA and SEO work together to improve your website’s visibility in search results. SEO helps you rank higher organically in search results, while SEA allows you to run paid ads in those same search results. Together, they can help your business occupy more space on the results page and attract more clicks.
In addition, using both paid and natural search methods can also help you better understand the needs and behaviors of your target audience. By using analytics and tracking tools, you can see which search queries generate the most traffic and conversions, which can help you refine your keyword strategy for SEO and SEA.
Finally, it will help you maximize your return on investment (ROI) in terms of online marketing. By monitoring the performance of your SEA campaigns and SEO strategy, you can adjust your efforts based on what works best for your business, which can help you maximize your advertising investment and get results faster.
As you can see, by driving qualified traffic to your website through paid and organic search, you increase your chances of conversion, improve the profitability of your website, refine the relevance of your content, and improve your brand awareness.
Attract potential customers and increase your company’s visibility
SEA is a highly targeted method of online advertising, as it allows you to precisely define the users you want to display your ads to based on their location, search behavior, language and device. Ads can also be personalized according to user preferences and interests.
Reasons to opt for SEA in your digital strategy
-
Increased visibility
Paid ads appear at the top of search results, increasing your company’s visibility and awareness. This can help users discover you and become familiar with your products and services.
-
Precise targeting
Paid search campaigns allow you to target specific keywords and display ads to users who are searching for products or services similar to your business. This allows you to reach a relevant and qualified audience to maximise your company’s awareness among your target audience.
-
Measurement and tracking
SEA makes it easy to measure and track the performance of the advertising campaign, including the number of impressions, clicks and conversions.
This allows you to measure the effectiveness of your campaign and make changes in real time to maximize its impact. This will increase your awareness and conversion rate.
Finally, by optimizing your campaign, you will get a better return on investment. -
Budget control
Paid search also allows you to control advertising costs by setting a daily budget and adjusting the bids for keywords. This allows you to control advertising costs while maximizing your company’s brand awareness.
-
Flexibility
This method offers a high degree of flexibility in terms of the configuration of the advertising campaign, including the definition of keywords, the selection of locations, the definition of broadcasting times, etc. This allows companies to adapt their advertising campaign to the needs of their customers. This allows companies to tailor their campaign to meet their specific needs.
-
Responsiveness
you can be visible and generate leads the day after the campaign is launched
The expertise of our SEA agency
-
Keyword research
We identify the relevant keywords for your business and market to optimize your advertising campaigns. We choose the keywords most likely to be used by your target audience when they search online.
-
Creating an ad campaign
We create your ad campaign, which will consist of one or more ad groups. Each ad group will be linked to specific keywords and will send traffic to the most appropriate landing page.
-
Ad creation
Our expert digital marketing agency creates attractive and relevant ads to attract users. Our ads contain elements such as catchy titles, clear descriptions, calls to action, links to relevant landing pages, etc.
-
Bidding and budgeting
Our SEO consultants set your budget and bid on the keywords they have chosen. The amount of the bid determines the position of the ad in the search results.
-
Ad delivery
The ads are delivered to the search results of Google (or other search engines) according to the bids and keywords chosen. The ads are displayed at the top of the results page, usually above the organic search results.
-
Performance monitoring and optimization
Finally, for optimal results, we guarantee to monitor the performance of your advertising campaign, so that we can regularly optimize the bids, ads and keywords to maximize your return on investment.