Engage your target audience with impactful content designed for your success!
Don’t let your messages get lost in the shuffle. At Habefast, we create personalized, effective content that reflects your business ambitions. By integrating content creation into a performance-driven strategy, we ensure you dominate communication in your market.
Rely on our content creation agency, which for over 12 years has been making its clients indispensable to their audiences, forcing their competitors to take notice.
Services offered by our content creation agency
Your content can be presented in a variety of formats. We’ll help you define which ones are best suited to your audience and communication channels.
Blog posts
Blog posts on your website showcase your expertise, improving your online authority and SEO ranking.
Videos
Video, a dynamic and captivating format, is ideal for telling your story and making it easier for the audience to interact with the entity represented.
Infography
Infographics simplify complex data with attractive visuals that combine graphics, images and text, making them easy to understand and share.
Landing pages
Landing pages convert web users into leads with value-added content designed to encourage action.
Photography
By immortalizing the moment, photography can showcase your know-how, your messages or even improve your image.
Illustration
Illustration is a visual representation designed to reinforce a point or make it clearer, by adding a touch of creativity and originality.
Social publications
Publications on social networks increase engagement and reinforce your brand’s presence.
Motion design
Motion design brings your content to life, making your messages more attractive and complex concepts easier to understand.
Communication media
Advertising media such as brochures, flyers, signage, etc. are essential distribution tools for any company wishing to promote its products or services.
Habefast, the content marketing experts
For over 10 years, Habefast has been supporting its customers with a pragmatic, results-oriented vision. Based in Nyon, our agency operates throughout French-speaking Switzerland, combining strategy and creativity to achieve your objectives.
Our content marketing division brings together a team of specialists: graphic designers, copywriters, SEO copywriters and audiovisual experts. Thanks to our wide-ranging experience, we can create tailor-made content for any industry.
In addition, our team is just as skilled at helping you with the strategic side of your communications. From defining your visual identity to adapting the tone of your message, we ensure that your brand is a powerful vector for your values. We carefully select the words used, the graphic elements and the right type of medium to deliver a polished result, guaranteeing consistency and effective engagement with your audience.
Content marketing projects for our customers
Customer success stories
With a rating of 5/5, our customers can testify to their satisfaction and the results achieved thanks to our expertise. Check out other comments on our Google page and see how our agency has contributed to their success.
Content marketing trends
Authenticity and quality come first
Today, content is more than ever at the heart of the customer experience. Users expect brands to offer them authentic content that not only captures their attention, but also adds real value.
This quest for quality goes hand in hand with higher standards from search engines like Google, which have implemented algorithm updates that favor rich, relevant and well-structured content.
Investing in authentic, in-depth content is essential to stand out from the crowd and meet the expectations of both users and algorithms.
The continuing ascent of video
Video continues to be the format of choice for businesses, with a growing share of the marketing budget devoted to it.
In both B2C and B2B, videos can convey complex messages in an engaging and memorable way. Short videos, driven by platforms such as TikTok, remain popular, but there is also renewed interest in longer formats, particularly for storytelling and educational content.
The importance of SEO and long-form content
SEO remains an essential pillar of any content production strategy.
It’s important that companies continue to optimize their website content for search engines like Google, focusing on transactional keywords, precise localization of content, and above all mobile optimization.
What’s more, the trend towards longer content is continuing: articles of between 2,000 and 3,000 words are becoming the norm, in order to respond exhaustively to web users’ queries and capture prime positions in search results.
Artificial intelligence
While artificial intelligence has made significant inroads in the field of content creation, thanks in particular to the ChatGPT chatbot, it is not without its limitations.
AI tools, while effective for certain tasks, still require human supervision to guarantee the depth and relevance of content.
Today’s editorial agencies need to know how to capitalize on the advantages of these new technologies, while being aware of their limits… particularly when it comes to creativity and personalization.
Personalization and UX
Consumers are increasingly demanding in terms of user experience.
They expect content that is not only relevant, but also perfectly adapted to their personal needs and preferences. Personalization is therefore becoming a major issue, whether through ultra-targeted email campaigns or content recommendations based on user data analysis.
Much like an employer branding strategy, we now need to invest in strategies that put people at the heart of content creation, focusing on personalized, engaging customer experiences.
User-generated content
UGC, or user-generated content, remains a powerful lever for reinforcing a brand’s authenticity and credibility.
Capitalizing on it, whether for SEO, Google Business Profile or social networks, UGC not only increases the engagement of a loyal community around the brand, but can also be used as a reassurance solution for potential interested parties.
Companies will need to encourage and integrate this content into their strategies to benefit from this valuable source of organic promotion.
Interactivity for commitment
With the saturation of online content, interactivity is becoming a key element of visibility.
From infographics to immersive videos… interactive content helps to differentiate a brand from the competition, while increasing user engagement.
Designing interactive elements into your content production strategy will be essential to creating impact, and attracting and retaining your audience’s attention.
Dominate your market with quality content
At Habefast, we know that the key to marketing success is thoughtful, impactful content. Whether you’re looking to improve your online visibility, strengthen your brand image or engage your audience, we create tailor-made content to suit your specific needs. Our content marketing experts ensure that every word, image and video is aligned with your values and objectives.
Ready to transform your communication? Call on our dedicated team and let’s discuss the best strategy to make you stand out from the crowd.
