Are you wondering what the role of illustrations is in a communication campaign and why more and more brands and companies are using them? Do you want to use them to reinforce your communication strategy? Our branding agency can help you create illustrations or the graphic universe of your company.
How useful is an illustration in a communication campaign?
An illustration is a visual representation that helps to make a point clearer or to reinforce it. This graphic creation is a very used visual communication tool that has become indispensable today. Whether it is for a children’s book, a website, a packaging or for the layout of documents, illustrations allow the reader and the viewer to easily understand a message. Illustrations are created by graphic designers and illustrators. They are aware of the latest trends in illustration, they master the software necessary to create graphic elements and, above all, they have a creative sense that allows them to retranscribe ideas and concepts in a didactic way.
Illustrations at the service of your visual identity
The visual identity of a brand, or brand identity allows it to be recognizable and also to transmit its values and commitments. It ensures consistency with your teams and prospects, attracts the eye and makes it easy to recognize you. Thinking about the elaboration of a visual identity is important and illustrations can help you to give it coherence and continuity. Indeed, this graphic communication can be found on all internal and external communication supports: on your documents such as company reports, magazines, business cards, brochures and flyers.
In addition to reminding a graphic universe, illustrations allow to reinforce the visibility of your words and your contents. In the digital age, we are subjected to countless stimuli throughout the day and our attention span is considerably reduced. Illustrations therefore play an important role in the field of advertising and communication:
Texts accompanied by illustrations are more likely to capture attention and be read.
They help reinforce a point and summarize it.
And above all, illustrations allow customers or potential customers to understand the essential at a glance.
Flat design is ideal for infographics or recurring drawings.
Create illustrations to support your communication strategy
Illustration allows you to make technical data accessible. By accompanying your texts, illustrations can make important data easier to access and understand. For example, by using diagrams or sketches, these artistic creations are at the service of the communication professions because they represent an effective means of getting a message across.
They also allow you to communicate emotions and prove to be real assets to accompany the launch of a product, whether for packaging or for the print or digital communication campaign. To showcase its use or its utility, illustrations can create a graphic universe around the product or service and encourage your prospects to adopt it.
Also, very useful for internal communication products, illustrations can be used for your reports, your magazines or company books. Make it more dynamic and didactic to capture attention and get your message across effectively.
Many types of illustrations are realized and elaborated by our graphic designers in order to correspond to your expectations. Attentive to your needs, but also able to make proposals, our team will be able to advise you in the best way possible so that you can achieve what you want. Their choice is adapted to the product or service proposed and to your needs.
- Drawing of the press
- Low poly
- And many others
An illustration for every need: Habefast's creative studio services
At Habefast, we accompany you in the implementation of a visual identity or we help you to concretize your ideas.
Each creation and each need is unique and for that, our graphic designers and illustrators adapt to your desires and your business. Listening to your ideas, your needs and your values, our team will bring its expertise in order to accompany you in the best way in the realization of your objective. Vector drawing, sketch, various types of illustrations, everything is thought to adapt the style of illustration to your message and your style to strengthen the effectiveness of the message.
Whether it is for a global accompaniment and the creation of a visual identity or for the realization of your ideas, our graphic and web designers put their know-how to good use and are at your disposal to carry out the project which corresponds to you.
Your idea, our expertise
You have an idea or a precise need and wish to see an illustration realized? Our reactive and creative team supports your project and brings a fresh look as well as an attentive ear to your desires. To help you save time and focus on your core business, our graphic and web designers put their experience and creativity at your disposal.
Realization and accompaniment in the creation of your graphic identity
Our teams can also assist you in the creation of your visual identity. Illustrations, logo, brochure, presentation leaflet, think with us the identity which corresponds to you. We elaborate with you your 360° graphic identity with a priority: to bring representativeness, coherence and differentiation to give your know-how the visibility it deserves.
If you wish to accompany your graphic projects with illustrations, do not hesitate to contact our graphic designers and art directors.