Do you want to create your communication strategy involving the media, but you don’t know how to reach them?
Our advertising agency helps you carry out your advertising campaign with the press. We support you in finding the most suitable media plan based on the message you want to communicate and your marketing objectives.
Create your media strategy and plan
Whether the media chosen are traditional, such as television, print or digital media: internet, social networks, this plan must be adapted to your objectives to maximize your impact. The visibility that you wish to acquire is only possible by choosing the media adapted to your objectives and your budget. The diffusion of your press advertising through television will not have the same impact as a campaign in the print media, which is why we will think beforehand about your target audience and the expected objectives.
The performance indicators that we set up for your projects guarantee the smooth running of your advertising campaigns and the continuous improvement from campaign to campaign. The performance indicators that we set up for your projects guarantee the smooth running of your advertising campaigns and the continuous improvement from campaign to campaign.
We can increase your visibility through indirect media coverage, whether for events or other projects. For example, going to trade shows can be an effective strategy, so we will work with you to determine the best approach to take for your visibility.
Our consulting agency has carried out numerous advertising campaigns for the press, cinema, radio, television and digital. Our know-how and our hindsight on various campaigns allow us to be efficient and relevant in the realization of your media plan. We carry out, for you, marketing studies allowing you to select the most relevant support according to your project: advertising space on print media, banner on the website of media agencies, create an advertisement for television … We make sure that your visual communication reaches your objectives.
Accompany you in the implementation of the media plan
There are generally two types of campaigns and therefore two types of media plan adapted:
-
The campaign of background notoriety for which we make an annual planning with adaptations during the year. The goal is to maintain a regular level of presence of your company with its targets.
-
The specific campaign for the promotion or launch of a product or service with most of the time a given period and a budget dedicated to that.
To accompany you in the creation of your media plan is to bring you our know-how on the following media:
-
Press
-
Cinema
-
Television
-
Radio
-
Digital
-
Display
Once your strategy is finalized, we take care of the media contact and negotiation part, i.e. the reservation and purchase of the different spaces and inserts with the media. We work with them to set up and monitor your media campaigns, whether in the press, radio, television or cinema.
Also, we provide the link between your company and these different media, we are guarantors of the relationship between the two stakeholders. We will put our know-how at the service of this relationship and of your project.
We can also produce all the media necessary for your media strategy. Whether it be graphic, video or audio supports or inserts, we make our teams available to help you create different types of media campaigns, which correspond to your company’s values.
Do not hesitate to contact us if you would like more information on media buying and media plans.
The digital media plan
Setting up a digital media plan strategy is a matter of course these days. We can help you to think about and implement this strategy. It is necessary to distinguish between social networks and Google tools for the digital media plan. Indeed, your activity on social networks will be targeted and we will accompany you in the implementation of strategies on social networks through creative, innovative and effective advertising. On the other hand, the tools Google offers (Google AdWords, Google Display and YouTube in particular) are to be considered differently and a different strategy is to be implemented, such as programmatic campaigns.
Our culture of numbers is paramount and we optimize the quality of your ads to reduce the cost per click. The respect of the budget defined beforehand is essential, that’s why the definition of the media plan is necessary. You will be able to evaluate your return on investment (ROI), thanks to the different tools we put in place, to work together in complete transparency.
Process of setting up a media plan:
-
Reflection and analysis of your needs
-
Definition of your target audience
-
Definition of a media strategy
-
Realization of the publication plan
-
Anticipation of risks and implementation of best practices for your sector
-
Preparation of graphic files adapted to the media
-
Relation with media partners
-
Implementation of the media plan
-
Performance monitoring
-
Reporting
