The Habefast advertising agency has multiple references in several sectors of activity, we will know how to understand your expectations and set objectives consistent with your needs and your goals. Do not hesitate to contact us if you wish to create your advertising strategy, to reinforce your brand image, to make discover a new product or service or simply to have advices.
The role of an advertising agency
Our advertising agency is specialized in marketing, advertising and communication advice for companies wishing to carry out an advertising campaign to promote their products, services or brands. Our advertisers will develop a strategy, set up a message and a visual impact and carry out the advertising campaign on visual or audiovisual media to disseminate them.
The missions of an advertising agency are the following:
To create an advertisement on the basis of the information collected on the product, the service or the company.
Research the company, its market, its competitors, the product or service and the reactions of current and potential customers.
Create the message and visual for the advertising campaign.
Plan the type of media to be used, when and where to use it, how long to use it, and how much to budget.
And take into account customer and consumer feedback and then decide on the course of action to follow
Set up performance indicators to measure the effectiveness of the campaign and thus be able to optimize it over time.
Why hire an advertising agency?
The reasons why companies use advertising agencies are the following:
- The agencies are experts in this field. They have a multidisciplinary team at their disposal depending on the needs of an advertising campaign. The professions present in our agency and allowing us to be relevant in the realization of communication campaigns are the following: marketing and communication specialists, creative directors, editors, art directors, media planners, data analyst, etc.
- Agencies make optimal use of the skills and experience of these people.
- They work with a purpose, tools and methodologies and are highly structured.
- Our experts rely on a suite of tools and methodologies that allow us to be as efficient as possible for our clients.
The importance of an advertising campaign
An advertising campaign allows your company to develop its visibility and increase its notoriety. That’s why we know that it is important when making an advertising of:
Define the objective of the campaign
Although most of the time when we think of “objectives” we think of sales or awareness, the truth is that there are many other advertising elements to focus on. The most common elements include acquiring new customers, promoting existing products or services and launching new products or services. Whatever your objectives, it is important to identify them before proceeding.
Determine your target
By helping you define your target market/audience, it becomes much easier to achieve your objectives.
Segment the audience
Once we have defined your target market, it is time to segment it, dividing it into different groups according to the products or services you want to sell.
Define the means of advertising
Create advertisements on traditional media
Traditional media offer the possibility of creating direct interaction with people in real time. Radio makes it possible to reach your potential customers in their daily lives by targeting them precisely. Television, is a rather expensive but impactful media that targets a large audience. Poster campaigns are visual and go to the essentials. Cinema spots are very impactful and allow the audience to easily memorize them. And finally, the written press allows to circulate a fleeting but effective message to a particular target.
Create ads on social media
Creating advertising on social networks allows you to find a target audience; it means opening a line of communication that allows you to easily reach an audience. The different formats and platforms available offer customized design strategies that result in a high success rate.
Create ads on the Google network
Google Ads allows you to precisely target and define a relevant delivery type (campaigns on the Google search engine, campaigns on Display, Shopping campaigns on the Google shopping tab, video campaigns on Youtube and campaigns for Google Play applications).
Take care of the communication
The message conveyed by an advertising campaign is also a fundamental issue. Even if each company and each strategy is different, the text must always sound natural, be well organized, clear, concise, fluid and coherent.
Create a design
If the message is important, so is the design. You need to find the design that is both aesthetic, impactful and effective to enhance your message.
Analyse key performance measures and indicators (KPIs)
In the world of advertising, data measurement is absolutely crucial. If we don’t measure, we won’t know what’s going well or what we could improve. That’s why, in an advertising campaign, measurement must be an integral part of the process; only with the data we acquire can we know everything and act accordingly.
What makes us an effective advertising agency
We understand our clients’ objectives, problems and strategies.
We strive to deliver quality advertising campaigns that strengthen their brand.
We offer our clients creative options, not just strategic options.
We have expertise in multiple traditional and digital communication channels.
We know that a well-thought-out visual quality will increase the effectiveness of your marketing strategies and campaigns.
We are also highly skilled in customer acquisition, engagement and retention.
We understand that the ultimate goal of any initiative is to drive business growth, user engagement and revenue.
Our teams are passionate, enthusiastic and creative people who truly love marketing and are not afraid to take risks and launch bold campaigns to achieve the greatest possible impact.
At Habefast we take care of your branding
Branding or “branding strategy” refers to your brand, everything you will put in place to improve it and the image that your consumers have of your brand. Branding is not simply the creation of a logo or a slogan but the actions you will put in place so that people identify, discover your brand and have a reason to choose your products over those of your competitors.
Consistent and well-constructed branding leads to strong brand equity, i.e. the added value brought to your company’s products or services that allows you to differentiate yourself from your competitors.
We will accompany you throughout your project
As an advertising and communication agency, Habefast we take things to heart so that each project is of quality, innovative and creative. This complete service includes strategic thinking, the realization of the graphic elements, all the way to the management of the relationship with the printer.
We establish a diagnosis of your communication tools in order to establish a strategy and a concept in adequacy with the positioning of your company and its brand image.
The experience of our agency in the field of advertising will allow you to realize your project in the best conditions. Our innovative solutions will allow you to stand out from the competition and achieve your objectives.
The strategy set up within our agency will allow you to enhance your brand by the implementation of a marketing strategy as well as the complete realization of the communication supports dedicated to your advertising campaign.
If you want to know more about the creation of advertising campaigns, do not hesitate to discover our blog article on advertising.
As an advertising agency, Habefast will accompany you in the different steps of your advertising campaign so do not hesitate to contact us if you wish to discuss your project and realize your advertising campaign if you wish to start or improve your advertising strategy, do not hesitate to contact us.