A cosmetic brand combining nature and technology
AGI is a brand of cosmetics made from Swiss plants. Innovative cosmetics conceived thanks to advanced technologies, a base of Swiss plants of quality (controlled) with an objective of natural rebalancing of the skin via the contribution of these products. This cosmetic brand is nature-oriented with hemp, pine and flower essences in the product formula. The goal is really to work on purity with noble ingredients.
Our communication agency has a strong experience in the cosmetic world. So we worked on the branding of the product and the creation of brand visuals.
Creation of brand and product visuals
It was essential that in the visuals of communications and in the shooting we could bring out the values of nature, made in Switzerland, and also of luxury. Two creative axes were developed, one concerning the brand as a whole to highlight the Swiss mountains from which the plants used in the composition of the products originate, and the other concerning the visuals of the products, which had to bring out the plants directly and a feeling of luxury and lightness.
A Swiss made shooting
The objective of this shooting was to highlight in different forms the link of AGI cosmetics (intended for the Asian market at first) with the Swiss nature in different periods and moods from the brightest to the darkest in order to meet the different needs on the brand’s media and on digital. The shooting took place outdoors and in the studio in very simple settings and others, more worked, which required the expertise of our teams.
