The bluma culinary adventure
The Bluma restaurant project is an extremely comprehensive initiative for our agency.
It is rare and precious to be able to accompany such a project from its very beginning.
This project demonstrated the ability of our teams to manage global projects thanks to our different areas of expertise. In a modern, welcoming setting nestled in the Courtyard by Marriott hotel in the heart of Biel, the Bluma restaurant invites you to share dishes inspired by culinary adventures from the four corners of the globe.
Creation of advertising campaigns
Our graphic designers played a key role in preparing the restaurant’s launch by developing a variety of essential communication materials, such as menus, playful placemats designed for children, etc.
At the same time, we orchestrated a series of communication campaigns via social networks, exploiting a multitude of targeting criteria to effectively reach their audience. This approach connected Bluma’s message with their customers in a more personalized way, strengthening their online presence throughout this launch phase.
360° support
We had the pleasure of helping the restaurant launch its business. Our teams of project managers, community managers, graphic designers and web developers were involved in many aspects, including naming, branding, visual identity creation, storytelling, website and social media strategy.
This project is an example of our ability to maintain coherence across the various pillars of a project of this scale, and to offer support in the process. We are proud to have contributed to the creation and launch of this restaurant, which has become a reference in Bienne.
