Cooking with passion
Created in 2006, Boule d’Or SA very quickly became a real success with more and more orders. This dynamic company based in Nyon and managed by Alex and Jussara Gusmão, manufactures a gastronomic specialty of Brazilian origin called Pão de Queijo. Their products, prepared with local ingredients such as Gruyère AOP, is now present in 50 points of sale in Switzerland. For all the lucky ones who taste this recipe, it’s a guaranteed favourite!
Creation of the website and implementation of a content strategy by our web agency and our editors.
We had the pleasure to accompany the company in the launch of its activity. First, we set up the foundation for the creation of the company, in particular by creating its website, its content strategy and its social media strategy.
Our audiovisual production studio LakeProd has also produced a series of photos and videos to showcase Boule d’Or’s products and know-how.
Creation of various advertising campaigns by our advertising agency
We then launched various global and digital communication campaigns to introduce Boule d’Or products to the general public. We had the opportunity to launch digital advertising campaigns (YouTube, social networks) with the implementation of a multitude of targeting criteria and performance indicators to measure the evolution of the company’s notoriety over time. We also had the opportunity to produce the company’s TV spot to amplify its notoriety.
Our global communication agency thus allowed Boule d’Or to create a brand universe in line with its values and to develop the company’s notoriety thanks to digital campaigns but also thanks to a TV campaign.
