A personalized webdesign to underline the know-how
Specialized in the beauty of the glance, the eyelash and eyebrow bar BuiCil is the first Geneva salon 100% dedicated to this field. Thanks to a first personalized consultation, the experts determine with precision the ideal shape of the eyebrow according to the shape of the eye, the face, the implantation and the nature of the pilosity of each customer.
To highlight this targeted know-how, BuiCil wanted to develop a website that reflected their expertise and philosophy. The web designers of the Habefast agency thus worked together to achieve a careful, coherent and elegant design that underlines the skills of a team of experts and the different services offered.
An ergonomic website to underline professionalism
Our team of web developers then developed the BuiCil website in English and French to improve the transmission of information and facilitate the booking of appointments in the establishment. To reassure future customers, testimonials and customer experiences were carefully integrated into the website. Before and after videos are also used to illustrate, in a dynamic way, the know-how of the experts.
Different pages have also been created in order to inform a maximum of prospects and customers about the different services offered by BuiCil.
Production of photo and video content to boost the website
It is increasingly important to have a lively site if we want to create a community and create proximity with our potential customers. We therefore accompanied the founder of BuiCil in the creation of photo and video content to make the site more dynamic and human.
Production of a video presenting the BuiCil DNA
In order to highlight BuiCil’s expertise, its history, and to promote the institute’s specialization in eyebrow beauty, our team of videographers produced two videos.
The video interview of Mai-Thu Bui, the founder of BuiCil institutes, who tells how the company was born, and what are the assets and the difference of BuiCil institutes.
The commercial highlights BuiCil’s personalized approach to its clients, and how eyebrows that are tailored to each individual’s morphology can truly transform a face.
Communication campaign on social media
Our team of strategy specialists worked on promoting BuiCil institutes and its services on social media. To do so, various communication campaigns were launched on Facebook, Instagram, Linkedin, and YouTube.
The objective was to introduce the prestation to potential customers and to promote BuiCil’s know-how and uniqueness. These communication campaigns helped to develop the institutes’ notoriety and to increase the BuiCil community on social networks. They have also helped generate appointments with new clients.
