An immersion in the heart of a Château and its vineyard in southern Bourgogne
Château de Besseuil is a 4-star hotel dating back to the 16th century, located in South Bourgogne, France. The hotel is equipped with a wine estate and offers a wide range of top-of-the-range services. In order to highlight the different offers of the Château de Besseuil, our teams had the pleasure of redesigning their website but also of producing various printed communication supports.
Represent all services
As part of the redesign of the website as well as the wine labels and boxes, it was important to emphasise all the services offered by the Hotel-Restaurant, in particular the organisation of weddings, seminars, the discovery of their wine estate, right up to the booking of suites adapted to each person’s needs. A feature has also been integrated to enable users to book their stay directly online.
We have also created an online shop to sell gift boxes and the wine produced on the estate. We have also developed a module that makes it easy to generate personalised gift vouchers.
The special attention paid to the natural referencing work also enabled the château to double its monthly organic traffic in the months following the launch of this new version of the website.
An invitation to travel and conviviality
At the same time as redesigning its website, the Château de Besseuil wanted to disseminate an image inspiring conviviality, sharing and quality through printed communication media. To achieve this, our artistic directors and graphic designers have designed the castle’s business card and the 2020 New Year’s Menu card, carefully taking over the visual identity of the establishment.
Representation of the Château's DNA on wine labels
We designed the labels for the different wines marketed by the estate with its must-have Viré-Clessé and an excellent Crémant de Bourgogne. Our creative team was therefore pleased to create the visual identity of the Château while carefully adapting it to the format of the containers and respecting the necessary legal mentions.
