Expertise, kindness, innovation and real estate commitment
Resulting from the merger of the subsidiaries of Foncia Suisse and Domicim in 2015, and part of the DBS Group, Domicim is one of the leading companies in real estate services in French-speaking Switzerland and benefits from significant development in German-speaking Switzerland. No less than 400 employees work for the company every day. The Domicim network has 23 agencies throughout French-speaking Switzerland.
The creation of advertising campaign "La vie en bleu"
On the occasion of the release of its branding campaign, Domicim shows life in blue to the whole of French-speaking Switzerland thanks to its new campaign. Our advertising agency pole has accompanied Domicim in the conception and creation of its 360 communication campaign which started during the summer of 2020.
We created the concept and messages of the campaign. The idea was to convey the Domicim Group’s real estate expertise values and its proximity to the general public in French-speaking Switzerland.
Through the visuals it was a question of enhancing Swiss landscapes, emphasizing blue (the historical color of the brand) and diverting the way the logo is composed to create dynamic and adaptable graphic elements for a modern, recognizable and professional campaign.
Thus was born the concept “La vie en bleu” with Domicim real estate experts.
The " La vie en bleu " digital advertising campaign
We also supported Domicim in the digital distribution of the campaign to ensure maximum impact.
The campaign received a very positive response from the general public and Domicim’s partners and helped to reinforce the company’s brand image.