Three entities, one place
La Lignière, located in a green setting in Gland, is a group of three entities in one place: a clinic, a medical & therapeutic centre and a health centre.
Faithful to its values and traditions, La Lignière takes care of the patient as a whole, from prevention to treatment, taking into account the individual’s biological, psychosocial and spiritual needs.
The Habefast teams have the pleasure of providing comprehensive support to this institution on various marketing and communication aspects.
Three entities, a global visual identity
The logo redesign was the first challenge to which the Habefast teams responded. The objective? To bring modernity to the logo while preserving the primary essence of the institution: oak.
Through it, a real desire to retranscribe the values dear to La Lignière: the global approach to the individual, through respect for his or her values and beliefs, through the desire to be a resource in the therapeutic process and through attention to the emerging needs of the surrounding community.
In order to differentiate each entity of La Lignière and facilitate client and patient identification, distinct colours have been assigned to each of them. A common logo has nevertheless been retained in order to ensure the coherence necessary for all communication.
Three entities, one website
The definition of a new visual identity for La Lignière has thus made it possible to rethink the various communication media relating to each entity. From the health centre’s programme to the promotion of events, Habefast’s graphic teams created tailor-made communication supports.
Following the overhaul of La Lignière’s visual identity, Habefast web designers and web developers worked on the redesign of their website.
A global reflection was thus carried out in order to create a modernised website that facilitates navigation and presents all the treatments used.
