New visual identity for the Maison du Sport
The Maison du Sport is a multi-sports complex located in Leysin, which hosts training courses and camps for sports clubs and associations, as well as school sports camps.
As a communications agency, we supported the Maison du Sport in its rebranding strategy. We began by focusing on the creation of a new logo, the result being both symbolic and meaningful. The logo represents the shape and architecture of the building, while at the same time symbolizing a dynamic, happy character. The orange color code conveys dynamism and positive energy. We also opted for a highly legible typography, given that numerous signage elements also had to be created.
Website redesign: webdesign, UX, content and web development.
In collaboration with Maison du Sport, we carried out a complete redesign of the website. Our experts worked on web design and content, as well as development and optimization of the user experience. The site is based on a fast and efficient technological foundation, with good loading times and dynamic web design.
Technique to match
With an imposing building surrounded by relief, a sports infrastructure shoot of this kind calls for careful thought and a technique to match the volumes.
Mixing drone and terrestrial shots with a well-defined creative direction, the Maison du Sport posed for our photographers, who succeeded in capturing all its duality: between authenticity and modernity, space and intimacy, energy and serenity.
Shooting sports facilities
In the heart of the Alps, Lakeprod transports you to the Maison du Sport through a shooting of sports facilities. With over 80 accommodation places, the Maison du Sport in Leysin welcomes groups, clubs and associations, offering them top-quality hotel service and access to numerous sports facilities. Surrounded by high peaks, the Maison du Sport offers sports enthusiasts an exceptional environment where nature embraces the mountains and transports the spirits.
