From a food habit to a culinary creation project
By Marie-Pascale is the culmination of a habit that has been ingrained in Marie-Pascale since her childhood: eating a variety of foods for good health. An adept of flexitarism, Marie-Pascale offers a variety of recipes that strike a subtle balance between nutritional intake and environmental issues. Flexitarianism means that a person follows a dietary practice based on vegetarianism while including an occasional consumption of meat. Â
To give concrete expression to this passion for cooking, Marie-Pascale has chosen to collaborate with companies in line with her philosophy and values. It was therefore important to accompany her in the creation of a visual identity specific to her personality and commitments.
An authentic and delicate visual identity
Marie-Pascale is committed to raising awareness among her customers and prospects with a touch of benevolence. Our collaboration was first illustrated by the creation of her visual identity, the aim of which was to put forward a professional image, a friendly aspect and one that was consistent with her personality.
In order to maintain harmony between the different communication media and to testify to Marie-Pascale’s professionalism, the logo and visual identity were used on all communication media, particularly on the business card and the website.Â
A website for an immersion in its culinary universe
To encourage collaboration with companies and extend the visibility of its know-how, the global communication agency Habefast was pleased to develop Marie-Pascale’s website. Our teams of web-developers and graphic designers imagined the site so that Internet users enter a culinary universe that speaks to them and arouses their curiosity. In addition, our audiovisual production subsidiary LakeProd carried out a culinary shoot and portrait photos of Marie-Pascale to illustrate the website in the image of her personality. From her commitments to her recipes, Marie-Pascale immerses us in her culinary passions and shows us that “eating well is within reach”.Â
