A new e-commerce site for a life full of energy
Tatiana Brandt, director of EstheMedis, an aesthetic medical centre located in the Clinique de Genolier, has decided to launch the My Pure Skin brand. The collaboration between several experts, including chemists, dermatologists and doctors, led to the development of the MyCollagenLift dietary supplement. This product, made from marine collagen, has the main aim of combating the effects of skin ageing. In order to promote this new offer and provide a pleasant user experience, My Pure Skin entrusted us with the creation of its website. Our teams of web developers and web designers had the pleasure of working hand in hand to propose a website in line with the company’s needs and philosophy. We also had the opportunity to develop a multitude of functionalities (CRM, space dedicated to resellers) corresponding to the needs of the My Pure skin team.
From user interface to user experience
Particular attention has been paid to the user interface in order to make the website ergonomic. To achieve this, it was important that Internet users could easily navigate the website while having access to clear and relevant content. Thus, thanks to a neat user interface, the user experience is very intuitive. The aim being that the visitor is satisfied before, during and after browsing the site.
Targeted and personalised advertising inserts
In order to reach a clientele looking for a product with multiple anti-ageing virtues, our team of graphic designers and art directors created an advertising insert to promote the MyCollagenLift product. The visual identity of the brand was thus integrated while emphasizing the main benefits related to its use.
We also supported My Pure Skin in the implementation of its digital strategy by ensuring a presence on social networks, setting up partnerships with influencers through our subsidiary and producing various product presentation videos.
