Optic 2000: A reinvented digital experience
A franchise network with 50 stores across Switzerland, Optic 2000 has undertaken a transformation of its digital identity. With a new positioning more focused on modernity, trends, design and luxury, Optic 2000 entrusted us with the complete redesign of its website to anchor this evolution.
Webdesign: Modern and ergonomic
We rethought the user interface, integrating a modern, attractive design optimized for all platforms (desktop, mobile and tablet). Ergonomics were at the heart of the process to ensure intuitive navigation and a fluid experience, while revisiting the traditional codes of the optical sector. The site’s design incorporates a touch of freshness, trendiness and modernity to reinforce Optic 2000 Switzerland’s new premium and trendy image.
User experience: Redesigned and improved
We restructured the site’s architecture to simplify access to essential information. A clear hierarchy of content and intuitive navigation enable visitors to find what they’re looking for quickly, improving the customer experience and conversion rate.
 Increased organic organic |
 Longer browsing time and lower bounce rate |
 Improved conversion rate in store appointments |
 Better referencing and greater visibility on Google |
Mobile first
With over 70% of visitors on mobile devices, we have adopted a mobile-first approach to ensure an optimal user experience on all devices. Adaptive design (responsive design) ensures a display accessible to every user, regardless of the device on which they are browsing.
Functionalities: Technicality and adaptation
Faced with the specificities of Optic 2000’s internal tools, our team of developers took on major technical challenges to integrate key functionalities such as product catalog management and online appointment booking. We had to combine modern design, optimized user experience and adaptation to existing technological constraints to ensure fluid navigation and optimal site performance.
SEO: Optimization and performance
We optimized the site for optimal loading speed and search engine positioning. A high-performance technical structure and SEO best practices were implemented to maximize the site’s visibility, working on transactional and high-search volume keywords to maintain Optic 2000’s dominant position on Google.
User acquisition: a global strategy
Accompanying Optic 2000 also in their global, long-term marketing strategy, we implemented targeted actions to generate traffic to the website. Attracting qualified traffic and generating conversions require a combined and strategic approach. We set up a complete digital acquisition ecosystem to maximize Optic 2000’s visibility and attract customers to their website and physical stores.
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Natural SEO
Content optimization, technical site structuring and in-depth work on high-volume transactional keywords to keep Optic 2000 at the top of Google search results… -
Social media strategy
Creation and management of campaigns on Facebook, Instagram and TikTok, combining engaging formats (videos, carousels, dynamic ads) to develop brand awareness and attract qualified prospects to the website and in-store. -
Content amplification
Sponsorship of the best-performing organic posts to maximize their reach and boost engagement and brand awareness for Optic 2000 in Switzerland.
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Google Ads
Deployment of localized and national Google Ads campaigns, aiming for complete coverage of in-store services with a targeted approach to maximize conversion and optimize acquisition costs. -
Retargeting strategy
Implementation of retargeting campaigns to re-engage site visitors and increase in-store conversions.
Maximizing digital impact, today and tomorrow
Our collaboration with Optic 2000 is a long-term one. We continue to support them by fine-tuning their digital strategy through rigorous SEO monitoring, ongoing technical optimization and proactive website maintenance. In addition, we adjust and reinforce acquisition actions to maximize their impact, integrating new digital opportunities and anticipating market trends.
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