Website redesign for this dental clinic
Rhône Dental Clinic is a dental clinic located in the heart of Geneva, offering advanced dental care since 1952. It boasts a team of specialists and state-of-the-art technologies to treat the dental needs of its clientele.
The Habefast teams supported this dental clinic in the redesign of their website to meet several objectives: create a site optimized for SEO, develop its new visual identity and finally, optimize the conversion and tracking of appointments on the website.
Optimized mobile design for a better user experience
The site was designed for mobile, with a structure optimized for SEO and conversion with call-to-action buttons, offering a better user experience for booking appointments. Content management and site administration were optimized so that our customer could easily make changes to the site and create his own pages.
Conversion optimization and tracking
Conversion optimization and tracking were key elements for the Rhône Dental Clinic website. Our web-developers and web-marketers therefore set up a system to track the number of forms sent via various sources such as Google Ads and Facebook Ads. Google Tag Manager was used to monitor conversions for calls, Whatsapp messages and appointment forms.
A high-end visual identity and ergonomics that reflect the clinic's image
Rhône Dental Clinic chose to renew its brand image by developing a visual identity reflecting the clinic’s values, with an upscale, elegant aesthetic represented by a black color palette. To ensure consistency between this new image and the user experience on the website, our web designers worked on ergonomics that reflected the brand, retaining the clinic’s historic color codes, while adding a touch of modernity with a sleeker, more streamlined design.
