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Glossary > Web > Click through rate (CTR)

Click through rate (CTR) | Habefast

Habefast Glossary Click Through Rate

The Click Through Rate (CTR) can be defined as the ratio of the number of times a user clicks on an advert to the number of times that advert is displayed to the user. For example, let’s say an ad is displayed in front of 5,000 users, and of those 5,000 users, 50 click on the ad. The click-through rate will then be 1%, because out of 100 users, only 1 clicked on the ad.

The CTR is very useful because it allows you to measure the performance of an ad or a page. The higher the click-through rate, the more we can deduce that the content is interesting and that the user wants to know more. It is important to know that a click-through rate of more than 1% is generally considered to be correct. However, you should always compare it with other campaigns with the same audience and the same objectives. It is also used to calculate the profitability of a campaign or to analyse a traffic acquisition strategy and to get an idea of the activity of your site or web page.

How can you improve your click-through rate?

Several things:

  • Know your target audience: the content must correspond to the target audience, otherwise the click rate will not be there.
  • An attractive format: if the format does not make the user want to click, whether it is the aesthetics, the catchy text or the colour, the user will be less inclined to click. Choose an interactive format or an animated button to improve the user experience.
  • The click-through rate alone does not measure the effectiveness of a campaign. It is very important to take into account the conversion rate generated by your campaign, and then its profitability, in order to know to what extent it has been effective.