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Designer Packaging | Habefast

Habefast Glossary Designer Packaging


Packaging designer is a creative and exciting job that involves designing functional, attractive and innovative packaging for products of all kinds. Whether it’s food, cosmetics, electronics or other products, the packaging designer plays a crucial role in the user experience and brand perception. With expertise in design, materials and production techniques, the packaging designer is able to create packaging that meets the needs of consumers while reflecting the company’s image and values.


A designer is a professional who uses creative and technical expertise to solve design problems in a variety of fields, such as visual communication, interior design, product design, user interface design, graphic design, etc.

Packaging design is a key element of branding and product success. Well-designed packaging can attract consumers’ attention and encourage them to buy the product, while unattractive or poorly designed packaging can damage sales and brand image.

A packaging designer is therefore a professional who creates attractive and functional designs for product packaging. Their role is to design packaging that attracts the attention of consumers and protects the product inside.

The job of a packaging designer

Packaging designers often work closely with marketing and product development teams to understand the company’s brand and product objectives. They also have to take into account the needs of consumers and the technical constraints associated with the manufacture and distribution of the packaging.

The work of a packaging designer includes creating mock-ups and prototypes, using computer-aided design (CAD) software to create 3D models and developing detailed production plans. They may also be responsible for selecting materials, colours and artwork for the packaging. A good packaging designer must have a solid understanding of graphic design principles, colour psychology and typography. They must also be able to understand market trends and adapt their work accordingly.

The work of a packaging designer is not limited to designing attractive packaging. They must also consider the sustainability of the packaging and its impact on the environment. Designers must therefore work with production engineers to ensure that the packaging is easily recyclable or compostable.

Ultimately, the work of a packaging designer is crucial to the success of a product. Attractive packaging can make the difference between a product that sells well and a product that is ignored by consumers. Designers bring their expertise to bear to create innovative, practical, aesthetically pleasing packaging that meets the needs of consumers and businesses, while being functional, attractive and environmentally friendly.

The missions and qualities of the packaging designer

Packaging design is a design specialization that consists of designing product packaging. Packaging designers create packaging that is attractive, functional and adapted to the brand and the product it contains.

The work of a packaging designer includes the following tasks:

  •  Understand business and brand needs: Packaging designers need to understand business and brand objectives to create packaging that meets consumer needs while reflecting the brand image.
  • Design prototypes and 3D models: They use CAD software to create prototypes and 3D models that show the final appearance of the packaging.
  • Select materials, colors and typefaces: Designers must also select materials, colours and typefaces that match the brand image and the product they contain.
  • Create detailed production plans: They create detailed production plans that include all technical specifications for the production of the packaging.
  • Working with production teams: Finally, packaging designers work closely with production engineers to ensure that the packaging is easily recyclable or compostable.


Packaging designers need certain qualities to be successful in their profession:

  •  Creativity: To design attractive packaging that meets the needs of consumers while reflecting the brand image.
  • Technical skills: To use CAD software and create detailed production plans.
  • Good understanding of materials: It is essential to be able to select the right materials for packaging.
  • Effective communication: Being able to communicate effectively with marketing, product development and production teams to ensure that the packaging meets the needs of all stakeholders is a necessary skill for success as a packaging designer
  • Trend awareness: Packaging designers must be aware of market trends to create innovative packaging that stands out from the competition.

Ultimately, packaging design is an exciting design specialization that can offer a rewarding and challenging career. Packaging designers need creative and technical skills, a good understanding of materials and market trends, and effective communication skills to succeed in their profession.