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Emailing | Habefast

Habefast En Glossary Emailing

Emailing definition

Emailing is a direct marketing approach applied to the web. It consists in sending electronic emails to a previously established database. It is a tool used for many purposes. It can be used to canvass new targets, to retain existing customers, to promote a product or an event, etc.

Why use e-mailing?

This technique has many advantages. We will note mainly its speed of execution and its low cost. Also, it allows to send a message or to promote a product or a service to people who are potentially interested in them. Indeed, with a good targeting and a personalized message, emailing can easily target your prospects and analyze their behaviors thanks to the returns of your campaign.

The different types of emailing

For every purpose, there is a different type of emailing. By choosing the most appropriate one, you maximize your chances of success.

  • The welcome email

    For new customers or subscribers.

  • The birthday email

    To establish a close relationship with your customers.

  • The transactional email

    It is part of the customer relationship theme. For this type of email, it is better to take care of the deadlines and provide only the requested information.

  • The seasonal email

    To increase the interest of your subscribers, it is interesting to create a strategy related to current events.

  • The newsletter

    Used to inform your subscribers, the newsletter must interest your public, let your creativity speak for itself!

  • Email marketing

    The goal is to stimulate the purchase of your customers.

  • The feedback email

    It is used to collect the opinion of your customers.

What are the steps of emailing?

Creating an emailing campaign is fast and efficient if you respect several steps:

  1. Determine your objectives

    It may seem strange, but knowing precisely what you want to achieve with your campaign allows you to define a strategy and effective targeting in order to maximize the effects of the campaign.

  2. Define your targets

    Once you have a clear objective, you need to choose your targets. Who to contact to achieve your objectives, who is most likely to be interested and how to write a message that speaks to this audience?

  3. Writing the message

    Now that you know what you want to achieve and who you want to reach, it’s time to write a compelling and attractive message. Don’t hesitate to add clear CTAs (call to action) to allow readers to quickly access the information that interests them.

  4. Write a powerful email subject line

    We receive dozens of emails per day, the goal is to stand out with an email subject line that catches the eye, intrigues and therefore, will make your targets want to read the email. This is the first step before reading the email, so it is important to take care of it to increase your open rate and therefore potentially your conversion rate. This is a stage that is conducive to AB testing and that will allow you to see what works best.

  5. Launch the campaign

    Check and recheck if everything is in place and ready to be sent. Also pay attention to the latency between mailings because the goal is not to become a spam. It is better to do in the quality than in the quantity so as to have more return. Here, make sure that your campaign is responsive, that is, that it displays well on all devices.

  6. Analyze the statistics

    At the end of your campaign, you will have to identify what worked, what didn’t and what can be improved. Analyze the deliverability of your emails, the click rate, the unsubscribe rate, etc.