Emailing | Habefast
Emailing definition
Emailing is a direct marketing approach applied to the web. It consists in sending electronic emails to a previously established database. It is a tool used for many purposes. It can be used to canvass new targets, to retain existing customers, to promote a product or an event, etc.
Why use e-mailing?
This technique has many advantages. We will note mainly its speed of execution and its low cost. Also, it allows to send a message or to promote a product or a service to people who are potentially interested in them. Indeed, with a good targeting and a personalized message, emailing can easily target your prospects and analyze their behaviors thanks to the returns of your campaign.
The different types of emailing
For every purpose, there is a different type of emailing. By choosing the most appropriate one, you maximize your chances of success.
-
The welcome email
For new customers or subscribers.
-
The birthday email
To establish a close relationship with your customers.
-
The transactional email
It is part of the customer relationship theme. For this type of email, it is better to take care of the deadlines and provide only the requested information.
-
The seasonal email
To increase the interest of your subscribers, it is interesting to create a strategy related to current events.
-
The newsletter
Used to inform your subscribers, the newsletter must interest your public, let your creativity speak for itself!
-
Email marketing
The goal is to stimulate the purchase of your customers.
-
The feedback email
It is used to collect the opinion of your customers.
What are the steps of emailing?
Creating an emailing campaign is fast and efficient if you respect several steps:
-
Determine your objectives
It may seem strange, but knowing precisely what you want to achieve with your campaign allows you to define a strategy and effective targeting in order to maximize the effects of the campaign.
-
Define your targets
Once you have a clear objective, you need to choose your targets. Who to contact to achieve your objectives, who is most likely to be interested and how to write a message that speaks to this audience?
-
Writing the message
Now that you know what you want to achieve and who you want to reach, it’s time to write a compelling and attractive message. Don’t hesitate to add clear CTAs (call to action) to allow readers to quickly access the information that interests them.
-
Write a powerful email subject line
We receive dozens of emails per day, the goal is to stand out with an email subject line that catches the eye, intrigues and therefore, will make your targets want to read the email. This is the first step before reading the email, so it is important to take care of it to increase your open rate and therefore potentially your conversion rate. This is a stage that is conducive to AB testing and that will allow you to see what works best.
-
Launch the campaign
Check and recheck if everything is in place and ready to be sent. Also pay attention to the latency between mailings because the goal is not to become a spam. It is better to do in the quality than in the quantity so as to have more return. Here, make sure that your campaign is responsive, that is, that it displays well on all devices.
-
Analyze the statistics
At the end of your campaign, you will have to identify what worked, what didn’t and what can be improved. Analyze the deliverability of your emails, the click rate, the unsubscribe rate, etc.