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Facebook Ads | Habefast

Habefast Glossaire Facebook Ads


Online advertising is playing an increasingly important role in the promotion of products and services, so it’s essential to understand the different types of ads that exist, their advantages and disadvantages, and how to use them effectively to achieve your marketing goals.

We’ve provided some useful resources in our glossary to help you understand the different effective ads that will reach your target audience and help you achieve your business goals.

Find out how Facebook Ads can be an effective strategy to promote your business online.


Facebook Ads is Facebook’s advertising platform that allows advertisers to promote their products or services to Facebook and Instagram users. Ads can take many forms, such as images, videos, slideshows, carousel ads, canvas ads, or instant ads.

Facebook advertising is an effective way to reach a targeted audience based on various criteria, such as age, gender, location, interests and online behavior. Advertisers can also target audiences similar to those who have already interacted with their business or website.

Facebook’s advertising platform offers a variety of targeting and budgeting options. Advertisers can choose between different advertising objectives, such as increased sales, brand awareness, website traffic or app installs.

Ads can be shown on Facebook and Instagram News Feed, in stories, in live videos, in groups, on Messenger and in partner apps. Advertisers can also choose to serve ads based on location, language and device type.

To create an ad on Facebook Ads, advertisers must first create a Facebook page for their business and link their ad account to that page. Then they can create an ad campaign and choose the type of ad they want to run. Advertisers can also create ad sets that combine multiple ads and different target audiences.

Finally, to optimise their ads, advertisers can use conversion tracking tools to measure the effectiveness of their ads and adjust their advertising strategy accordingly.

In short, Facebook Ads is a powerful advertising platform for advertisers looking to reach a targeted audience and promote their products or services on Facebook and Instagram. With its many targeting and budgeting options, advertisers can create effective ad campaigns that meet their marketing goals.

How does Facebook Ads work?

  • Facebook’s advertising platform works through a bidding system. When an advertiser creates an ad, they define a budget for their ad campaign and an advertising objective, such as increasing sales or generating leads.
  • Then the advertiser chooses targeting criteria for their ad, such as geographic location, age, gender, interests, online behaviour, and many others. The more precise the targeting criteria, the more qualified the target audience.
  • When the advertiser launches their ad campaign, Facebook starts to serve the ad to the defined target audience. Facebook and Instagram users will see the ad in their News Feed, in stories, in live videos, in groups, on Messenger and in partner apps.
  • When a user sees the ad, they can click on it, interact with it, share it or even like it. This is called an impression. Facebook charges the advertiser for each impression it generates, or for each click on the ad, depending on the billing method chosen by the advertiser.
  • When there are multiple advertisers targeting the same audience, Facebook holds an auction to determine which ad will be shown to the user. The auction is based on each advertiser’s budget and objective, and the amount they are willing to pay for each impression or click.

In short, Facebook Ads works on a bidding system that allows advertisers to target a specific audience based on various criteria, and pay for each impression or click generated by their ad. With advanced targeting options and conversion tracking tools, Facebook Ads is a powerful advertising platform for advertisers looking to promote their business on Facebook and Instagram.


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What is the difference between Facebook Ads and Google Ads?

  • Advertising channels:
    Google Ads is an advertising platform based on user searches on Google. Ads are served on search results, Google partner websites, YouTube and mobile applications. In contrast, Facebook Ads allows advertisers to run ads on Facebook, Instagram, Messenger, Audience Network and other Facebook partner applications.
  • Target audiences:
    Google Ads allows advertisers to target users based on their Google searches, geographic location and online behavior. Advertisers can also target audiences similar to those who have previously visited their website or purchased their product. Facebook Ads, on the other hand, allows advertisers to target users based on their age, gender, geographic location, interests, online behaviour, shopping behaviour and many other targeting criteria.
  • Ad format:
    Google Ads are typically text ads, display ads, video ads or Shopping ads. Facebook Ads, on the other hand, can take different forms: images, videos, carousels, slideshows, articles and more.
  • Advertising objectives:
    Google Ads is often used for the promotion of specific products and services, as well as for lead generation and sales. Facebook Ads is used for various advertising purposes, such as awareness, consideration and conversion. Advertisers can use Facebook Ads to build brand awareness, increase online sales, promote events, generate leads, etc.

Facebook Ads and Google Ads are therefore both important online advertising platforms, but they have key differences in terms of advertising channels, target audiences, ad formats and advertising objectives. Advertisers need to think about their advertising objectives, their target audience and the type of content they want to promote before choosing the most suitable advertising platform for their business.

Why do Ads?

There are several reasons why a business may decide to advertise online via platforms like Facebook Ads.
  1. Increase brand visibility: Online ads can help increase brand awareness by making the company known to a wider audience.
  2. Drive traffic to a website: Facebook Ads can drive traffic to a website, which can increase the chances of conversions and sales.
  3. Targeting a specific audience: Facebook Ads can be targeted based on specific criteria such as age, gender, geographic location, interests, etc. This allows advertisers to reach a specific audience. This allows advertisers to ensure that their message is delivered to the people who are most likely to be interested in their product or service.
  4. Measure and optimise performance: Online advertising platforms allow for the measurement of ad performance in terms of impressions, clicks, conversions and return on investment (ROI). This allows advertisers to optimise their advertising campaigns for better results.
  5. Be competitive: They have become an important part of the marketing strategy of many companies. If a company does not advertise online, it risks losing market share to competitors who do.
In short, online advertising via Facebook Ads can help businesses achieve their marketing goals by increasing brand visibility, driving traffic to their website, targeting a specific audience, measuring and optimising performance and staying competitive in the marketplace.