Infographics | Habefast
Infographics: definition
When we talk about infographics in the marketing field, we are talking about the visual and graphic representation of subjects, processes or data in order to make them easier to understand.
Generally, it is presented in form of a narrow and long poster that is read from top to bottom.
Computer graphics: what are its advantages?
There are several advantages to making an infographic, as it allows you to:
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Deconstruct and make accessible difficult or very voluminous information
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Highlighting important information through the work of graphic designers
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Be better referenced (presence in Google image and linkbaiting)
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Diversify the content offered by your company
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Benefit from an expert position in the field
How to make an infographic?
Here are the steps to create an infographic:
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Collecting data
It is important to ensure that the data collected on the specific subject of the infographic is reliable data with high added value. They can be collected on websites, published in research reports or surveys or in specialized books.
specialized books. -
Select the key figures and the most interesting data
It is important not to drown the reader with too much useless information. It is therefore necessary to select the data that really add value or that are essential to the understanding of the subject.
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Brief the graphic designer
This is an important step, because the graphic designer must understand the purpose of the computer graphics
in order to make an adapted and readable design. It will be necessary to agree with him on the font to be used, the format and the visual elements (logos, images, graphics…) to be integrated in the infographic. -
Find a title
This is what will attract attention and lead the reader to read your material. It must therefore be catchy and correctly reveal what can be found in the infographic.
Generally, it is necessary to add a number in the title because according to a study, they get a 30% higher opening rate. -
Share the infographic on the right channels
Then you need to share your infographic, some channels will be more or less appropriate depending on the content shared. You may need to adapt the form of the visuals depending on the channels on which you will publish it.
Here is an example of an infographic
