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Targeting | Habefast

Habefast En Glossary Targeting Copie

Targeting definition

Targeting is a marketing targeting policy that consists in identifying a segment of the population to be reached. It allows to identify how to reach the targets identified by a company for the promotion of a service or a product: Where are they? How to address them, when to do it, etc. Communication efforts can then be targeted effectively.

How does targeting work?

  1. Define a target

    The goal is to direct an advertisement as precisely as possible to a specific audience in order to minimize broadcast losses. Therefore, it is essential to define groups of people and a target audience. Here is a list of questions (not exhaustive) that will allow you to identify your targets more easily.

    • Which group is most likely to be interested in what your company offers?
    • What is their average age?
    • Where are they located?
    • What are they interested in?
  2. Think about your campaign in terms of its distribution

    Targeting allows you to identify a multitude of factors in order to aim your campaign at the right audience. Knowing who you are targeting allows you to choose different ways to build your strategy. That’s why we talk about different types of targeting:

    • Content targeting
    • Semantic targeting
    • Socio-demographic targeting
    • Behavioral targeting
    • Geo-targeting

Why is targeting so successful?

When it is strategic, targeting allows you to maximize the visibility of your campaigns and their effectiveness. Indeed, it allows you to increase click-through rates, for example, and more generally, conversion rates. Targeting is an ideal strategy for delivering relevant advertising content to strategic users.