Advertising agency
Print & digital campaigns

The importance of an advertising campaign

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  Define the campaign objective

  Although most of the time when we think of “objectives” we think of sales or brand awareness, the truth is that there are many other advertising elements to focus on. The most common elements include acquiring new customers, promoting current products or services, and launching new products or services. Whatever your objectives, it’s important to identify them before proceeding.

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  Identify your target

  We help you define your target market/audience, making it much easier to achieve your goals.

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  Segmenting the audience

  Once we’ve defined your target market, it’s time to segment it, dividing it into different groups according to the products or services you want to sell.

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  Define the means of advertising

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   Advertising on traditional media

   Traditional media offer the opportunity to create direct interaction with people in real time. Radio lets you reach your potential customers in their daily lives, targeting them with precision. Television is a rather expensive medium, but it has an impact and targets a large audience. Poster campaigns are visual and to the point. Cinema spots are highly impactful and easy for audiences to remember. And finally, print media can be used to circulate a short-lived but effective message to a specific target audience.

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   Creating ads on social media

   Creating advertising on social networks means finding a target audience; it means opening up a line of communication that makes it easy to reach an audience. The different formats and platforms available offer customized design strategies that yield a high success rate.

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   Create ads on the Google network

   Google Ads allows you to precisely target and define a relevant type of distribution (campaigns on the Google search engine, Display campaigns, Shopping campaigns on the Google shopping tab, video campaigns on Youtube and campaigns for Google Play applications).

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  Careful communication

  The message conveyed by an advertising campaign is also a fundamental issue. Even if every company and every strategy is different, the text must always sound natural, be well-organized, clear, concise, fluid and coherent.

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  Create a design

  If the message is important, so is the design. It’s important to find a design that’s aesthetically pleasing, impactful and effective, and that enhances your message.

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  Analyze measurements and key performance indicators (KPIs)

  In the world of advertising, data measurement is absolutely crucial. If we don’t measure, we won’t know what’s going well or what we could improve. That’s why, in an advertising campaign, measurement has to be an integral part of the process; it’s only with the data we acquire that we can know everything and act accordingly.