E-commerce has been a rapidly expanding market in recent years, and this trend is expected to continue with growth expected to exceed 20% per year in the coming years. Future prospects are very promising for this industry due to the increase in internet usage and mobile technologies that make online shopping easier for consumers. Technology plays a key role in the evolution of e-commerce as it has allowed consumers to access more detailed product information, customer reviews and fast and affordable delivery options. This has increased the confidence of Internet users in shopping online, thus contributing to the increase in online sales growth. In fact, for your information, it is expected that more than 95% of all purchases will be made online by 2040.
It is with the conviction that e-commerce will have a growing impact on companies and businesses, whether for start-ups, SMEs or large groups, that Habefast, our digital agency, offers a complete support in connection with your e-commerce objectives to help you pass stages and differentiate yourself from your competitors.
E-commerce consulting agency: "the factors to take into account for a successful online store".
Why does your business need an online store?
E-commerce may seem saturated, but it’s actually an area of great growth potential. It should be considered as an additional channel to acquire new customers to your physical location. If you are not a pure player e- commerce, it is also an opportunity for your company to have an online store open 24 hours a day and to create a privileged relationship with your customers on social networks by proposing them personalized offers for example.
It is never too late to launch your business online. Creating an e-commerce site is much easier than opening a traditional business. However, no matter what you want to sell, it is crucial to keep in mind that your online store must offer a perfect customer experience with a simple and optimized shopping path to succeed.
Key factors to consider for a successful site
To have a successful e-commerce site, here are six key factors to consider:
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Attractive design
Product description pages are crucial for the customer experience and must include calls to action and easy navigation. This requires skills in web design, Ux design as well as establishing a global digital communication strategy. It can be interesting for your company to go through a visual identity agency to define with you a theme in line with your DNA for your brand image.
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SEO Optimization
Content is paramount in ecommerce, it is important to optimize it with SEO for search engines and users. SEO is a powerful webmarketing lever for traffic acquisition that allows your website to gain ecommerce awareness and conversion rate.
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Integration on social networks
It allows your customers to share their purchases on social media to increase sales, attract new customers and improve your e-reputation.
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Efficient operation of the search engine
Make sure your search tool works perfectly to make it easy for users to find products.
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Mobile Adaptation
Shopping on mobile apps continues to grow, so it’s important to optimize your site for mobile users by considering responsive design.
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Security
Handling your customers’ personal and sensitive data with the utmost diligence is paramount to your credibility and to protecting the people who trust you.
In conclusion, to have a successful e-commerce site, it is important to properly implement these elements in your strategy, so you will be able to attract and retain your customers, improve the user experience, and maximize your sales.
Maximize your e-business performance
The study of business opportunity and the choice of tools
When you want to start an e-commerce business, it is important to carry out a business opportunity study to understand the following elements: the market on which you want to establish yourself, the needs of the consumers, the current trends and the growth opportunities to seize.
This will help define the company’s objectives, the products or services offered, the target market and the marketing strategy to adopt. Then, it is necessary to put in place the necessary tools to launch its e-commerce site or its marketplace, there are many tools available on the market, ranging from turnkey e-commerce platforms to content management systems (CMS) or custom solutions, it is important to choose the tools that are best suited to its needs and its objectives to maximize the chances of success of its project. As we saw in the previous section, it is also important to have a secure payment system, good marketing tools and logistics management to ensure good customer service.
How to increase traffic on your e-commerce site?
Once your online store is created and optimized, it is crucial to generate a constant flow of visitors to increase your sales. There are different traffic acquisition channels you can use to reach your target audience:
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Social networks are an effective way to drive traffic to your eCommerce site. Advertising campaigns on social networks, such as Facebook, Instagram and Twitter, can help you reach e new potential customers by targeting specific groups of people based on their interest, location or buying behavior.
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Online ads, such as Google Adwords ads or programmatic ads, are also a great way to drive traffic to your eCommerce site by targeting specific keywords related to your product or service. These ads also allow you to target specific groups of people based on their web browsing behavior.
It is important to note that in order to maximize the effectiveness of these traffic acquisition channels, it is necessary to put in place a strategy for monitoring and analyzing the results in order to continue to optimize your campaigns and thus reach your sales objectives.
Our e-commerce consulting agency can assist you in setting up these traffic acquisition channels, helping you define your strategy, target the right audience, create and manage your advertising campaigns and track and analyze the results to continue to optimize your sales.
Customized support to maximize your online presence: from vision to implementation
Our consulting agency specializes in helping our clients with their web projects, from vision to implementation. We have a team of thirty experts and web enthusiasts with solid experience and expertise in experience design, e-marketing and CRM. We are committed to helping you define your online strategy, taking into account all the user studies with the main trends of design thinking and design sprint. We also help you to optimize the customer experience of your website to gain in commercial efficiency, by accompanying you on the CRM and the most appropriate tools to select in connection with your activity.
By calling on our agency, you will benefit from a personalized support and a recognized expertise in the field of online sales. Our team is made up of experienced professionals in the fields of design, development, content strategy, natural and paid referencing, and online marketing. We are at your disposal to answer all your questions and help you develop your project by offering you a tailor-made solution, adapted to your needs in relation to your sector of activity, to allow you to maximize your online presence and reach your goals.