Do you want to build a digital marketing campaign that reflects your company’s values? Do you want to not only generate traffic to your site, but also acquire an audience that matches your marketing target? Do you want to measure the effectiveness of your current digital presence and optimize it? Our digital agency Habefast helps you to build a coherent and effective digital strategy that reflects your image.
Traffic creation, a challenge for companies
Nowadays, new technologies offer a whole range of solutions to increase the visibility of your company and acquire new customers. Used wisely, they can allow you not only to attract a maximum number of Internet users to your site, but above all to reach Internet users who belong to your target audience, a qualified audience that you can convert into customers.
Our digital marketing agency Habefast can help you reach this goal by proposing a global strategy that will allow you to increase your visibility while segmenting your visitors to conduct subsequent targeted actions that will give you a better positioning than your competitors.
Digital marketing combines several disciplines
For an effective digital marketing strategy, we advise you to multiply the ways to redirect Internet users to your website: Inbound marketing, social network campaign, sponsored links… the possibilities are multiple.
We distinguish 3 main strategic levers:
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SEO or natural referencing of a website
The SEO is the process that aims to optimize the natural referencing of a website. SEO is the process of rethinking and reworking the content of a website to improve its placement in search results, without having to buy keywords. Indeed, search engines – Google, Yahoo! and Bing – use complex algorithms to determine the most relevant sites for specific searches. Optimizing your site to take advantage of the algorithms will help your website to achieve a higher search engine ranking for your keywords, which are captured by customers when they search for your products or services. Our digital communication agency therefore helps you to set up marketing actions to be visible without necessarily going through paid referencing.
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SEA or traffic acquisition via search engine advertising
You can maximize the number of visits to your website by communicating on the advertising network of search engines, often Google AdWords. This way, you buy advertising space by targeting keywords, the price of which depends mainly on the performance per click. Our digital agency Habefast will help you to set up a strategy adapted to your objectives and your budget.
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SMO or Social Media Optimization
The SMO or Social Media Optimization brings together all the actions that allow you to build or maintain a brand community on social networks. Our Habefast agency helps you develop your company’s e-reputation and advises you on the trends to follow in social media (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Flickr, Tumblr, YouTube, Vimeo, etc.). When used effectively, SMO complements SEO and SEA by directly involving the internet user. The aim of this method is for Internet users to share your content with their virtual social circle. Our marketing agency helps you to set up a web communication and community management strategy to build loyalty and brand image among your Internet users.
There are two types of SEM optimization:
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The actions on your website
offer the possibility for your Internet users to share the content of your website, either out of pure interest, or in exchange for additional services often free of charge.
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Actions outside the website
consist in sharing content through your own social profiles (Twitter, Facebook, etc.) so that your community or other foreign Internet users can interact with you and vice versa.
You will also find the importance of social networks in your digital marketing strategy: this can be done by integrating a link from your website to your various social networks
The Habefast expertise
By working on these three factors in a coherent and complementary way, you will benefit from optimal visibility and communication. Our digital agency Habefast helps you to optimize your campaign budget and to create a digital strategy that will fit perfectly with your global marketing strategy. Our multi-disciplinary team, composed of digital marketing specialists, community managers, web designers and developers, can help you create a quality online presence to control your e-reputation and increase your visibility.
If you would like to know more, feel free to discover our blog article on video content, the must-have in digital marketing.