What is a Google Ads campaign?
Google Ads is a program that allows businesses to pay Google to advertise their products. Advertisers choose the keywords they wish to associate with their website, and ads are displayed when these keywords are searched.
The possibilities for advertising via Google Ads are diverse and allow you to have a wide angle of attack and increase your presence on many media. With 81% of Internet users who consider that Google Ads correspond to their needs, you are sure to reach a relevant target.
Google Ads campaigns on YouTube are a great way for businesses to reach new customers and promote their products.
A Google Ads campaign on YouTube targets different users based on a number of factors, including demographics, interests and location. This is the best way to ensure that your ad is delivered to the people most likely to be interested in it. This can be a video, but also a banner or text ad. These ads are shown before or during the YouTube videos that the targeted user is watching.
Google Ads analyzes more than 100 attributes of users’ previous searches, browsing history and other personal data to create a list of users most likely to respond to each ad.
Google Ads campaigns on YouTube are great for branding and are also more affordable than other forms of advertising, such as TV spots.
With YouTube being the second most visited site in the world and with over a billion hours of videos being viewed by users around the world every day, Google Ads campaigns on the platform are bound to be successful.
What are the benefits of running a YouTube campaign?
A Google Ads campaign on YouTube has many advantages:
- The platform’s size and potential reach that make it a great asset,
- Reaching people on mobile devices, tablets and desktops,
- Reach a wide range of people, who might not be able to see your ads on Google,
- Use different ad formats,
- Possibility of remarketing to former visitors.