Want to maximize your impact on Instagram and effectively reach your audience? Influencers can be key partners in achieving this. But how do you find the most relevant influencers for your brand? In this article, our influencer marketing agency gives you concrete steps to identify Instagram influencers relevant to your brand, and thus increase your sales and conversions through influence.
Why are influencers important to your communication strategy on Instagram?
Instagram, a must in your communication strategy
Today, social networks have become essential for companies that want to stand out and reach a targeted audience. The figures prove it: in Switzerland, 3.4 million people use social networks, and at an average rate of 2h30 per day for young Swiss. This is why it has become crucial for brands to be present on social networks to make a good first impression and thus increase views, interactions and sales.
Instagram has become one of the leading social networks for businesses looking to reach their target audience. With more than 1 billion monthly active users, Instagram offers brands a visual platform to showcase their product or service in a creative and engaging way. Instagram users are also more likely to purchase a product or service recommended by an influencer they follow, making it an effective tool for increasing sales and conversions. In this context, by using Instagram as a showcase for end customers, businesses can maximize their impact by finding Instagram influencers relevant to their brand. That’s why it’s crucial for brands to look for the right influencers who can help them boost their image, reach a particular target audience and thereby stand out from the competition.
How do you find the relevant Instagram influencers for your brand?
Studies show that 71% of consumers are more likely to purchase a product or service if it has been recommended on a social network. Influencers are therefore key partners for companies wishing to maximize their impact on social networks and reach their target audience effectively, which is why it is crucial to select the most relevant influencers for your brand.
Once you’ve decided to work with an Instagram influencer to promote your brand, it’s important to select the right influencers that fit your target audience and industry. Here are a few steps to help you identify relevant influencers for your brand:
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Define your target audience
To identify relevant influencers, you must first understand who your target audience is. Who they are, what their demographics are and what their buying habits are.
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Identify interesting influencers for your business
our subsidiary Influenceurs.ch can speed up this process by making a pre-selection of the most relevant influencers to your need.
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Analyze their content
Once you have a list of potential influencers, it’s important to analyze them to make sure they are relevant to your brand. Look at their content, their lifestyle and their target audience. Make sure they have an audience that matches your target audience.
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Evaluate their commitment
Engagement is an important indicator of an influencer’s relevance. Look at the engagement rate of their posts (likes, comments, shares) to ensure they have an active and engaged community.
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Evaluate their authenticity
It’s important to work with authentic influencers who share similar values and interests with your brand. Make sure the influencers you are considering are authentic and not just there to sell advertising.
By following these steps, you should be able to find Instagram influencers relevant to your brand. By working with them, you’ll be able to maximize your impact on social media and reach your target audience effectively. However, don’t forget to continue to monitor the performance of your influencer campaign and adjust your strategy accordingly to achieve your business goals.
Why should your company adopt an influencer marketing strategy?
Social networks have become a must for businesses that want to stand out and reach a targeted audience. Influencers, those popular personalities on social networks, can help you reach your business goals thanks to their engaged community and their expertise in content creation.
Through our subsidiary Influenceurs.ch, we have extensive expertise in social media community management. We know the best practices for identifying key influencers in your industry, and we help you build one-on-one relationships with them. In this article, we share 7 benefits of partnering with influencers:
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Reaching a specific audience
Influencers usually have an already built and targeted community, by working with a Swiss influencer specialized in fashion for example, you will be able to reach a very specific audience loving design and fashion, in addition to being targeted in Switzerland.
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Benefit from a high rate of engagement
Influencers usually have a high engagement rate with their community, this will allow you to maximize engagement with your brand.
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For a more controlled budget
Working with influencers can be more cost-effective than a traditional advertising campaign because you only pay for posts or mentions of your brand.
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Get access to quality content for your website, blog and social networks
Influencers are experts in content creation, by working with them you can benefit from quality content for your website, blog and social networks.
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Take advantage of the influence of the influencer partner and his community
By working with an influencer, you will be able to benefit from his notoriety and his community to make your brand known.
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Promote your brand and your products
Influencers can help you promote your brand and products to their community.
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Get feedback from potential customers via comments
The comments of Internet users on the influencer’s publications can give you valuable feedback to improve your product or service.
In summary, influencers are important partners for companies wishing to maximize their impact on social networks and reach their target audience in the best possible way. Therefore, it is important to select the most relevant influencers for your brand and create an influencer marketing strategy tailored to your business goals.
Influencer marketing agency, find the most relevant influencers for your brand
Working with an influencer marketing agency gives you the advantage of having the cutting-edge expertise to find the most relevant influencers in your industry. This way, you avoid the costly mistakes and wasted time of searching for influencers in-house.
As an influencer marketing agency, we understand that a presence on social networks is crucial for the growth of your business. That’s why we offer customized support, tailored to your target audience and industry, to maximize your visibility and improve your e-reputation and brand awareness among qualified prospects. Our team of influencer marketing experts will implement an optimal communication strategy to maximize your ROI, while respecting your brand values.
Influenceurs.ch is therefore your solution to maximize your presence on social networks through partnerships with relevant influencers. We have a community of passionate influencers, including micro-influencers for better engagement with your target audience on all social networks: TikTok, Facebook, YouTube and Instagram.
We are a website 100% dedicated to promoting brands and influencers in French-speaking Switzerland. On top of that, we are a team of influencer marketing experts who can assist you in creating content adapted to your campaign, as well as in shooting photos and videos to propose additional content with high added value (stories, publications, live etc.). Trust our influencer marketing agency to help you achieve your growth goals on social networks and contact us to discuss your project and see how we can help you reach your goals.