Inbound Marketing

Inbound marketing is a marketing strategy that is more nuanced than traditional marketing practices. Depending on your objectives to improve your visibility, your turnover or your conversion rate, this marketing technique consists in attracting the prospect naturally towards you, without the need to set up a more intrusive marketing strategy. Indeed, it is the art of attracting customers without using aggressive marketing techniques.

To do this, we will help you find the areas of improvement of your business and help you to optimize them in an innovative way thanks to a marketing plan offering quality and relevant content in relation to your offer. Moreover, this strategy will prove to be a considerable time saver. Thanks to a particular process that we will detail, we will be able to implement this inbound marketing strategy within your company. It concerns the marketing department of your company, but has a close link with your sales force, which must understand the issues of this strategy to increase your return on investment.

The inbound marketing strategy is broken down into several steps. Of course, we accompany you through the different stages of its implementation. The first one consists in attracting potential prospects on your pages or on your social networks, thanks to attractive and visible contents. To do this, you need to work on the creation of content, such as setting up a blog, but also through different SEO strategies. Setting up a blog is a useful traffic factor on your site. Indeed, 2/3 of online shoppers spend a lot of time reading content from brands that interest them. You need to attract prospects to read your content, especially since 85% of companies see their traffic increase within 7 months after the implementation of an inbound marketing strategy. Multimedia content must also be worked on, as videos are now essential, especially on websites creation and social networks.

Next, it is a question of converting these people into prospects. We help you in this challenge by creating landing pages, setting up Google Analytics campaigns or optimizing the “calls to action” necessary at this stage. This is a real investment, but according to Eloqua, the average cost of landing pages drops by 80% after 5 months of inbound marketing strategy. We then accompany you so that these prospects become customers, thanks to our lead management method and your CRM tool. But that’s not all, your customer can become a true ambassador of your brand and we offer to gain his loyalty through the use of social networks and emailing strategy.