A quality blog article for an optimized SEO
Offering captivating content is a real challenge at a time when publications and articles of all kinds abound. You have to be able to make the difference to stand out, but it also requires the application of a few golden rules. Here are a few tips to help you write a quality blog article, which is essential if you want to optimize the natural referencing of your site.
Why is it useful to integrate a blog into your website?
A blog for a better SEO (or natural referencing)
Search engine algorithms highlight websites that regularly offer new content. Moreover, writing blog articles allows you to target themes, keywords related to your activity, which also contributes to improve the natural referencing of your website. Finally, a blog article allows you to achieve a good internal networking, which improves the SEO of your site. This means that you can make links from your article, on targeted keywords, to different pages of your site.Â
A good natural SEO will give you a better visibility to the Internet users. They will be more likely to come across your site during their searches. And, as a recent localsearch.ch study reminds us, 71% of customer contacts start with an Internet search.
Provide an opportunity for interaction with your readers
Although blogs are no longer the preferred places for interaction – social networks have replaced them – there is still an opportunity for your readers to interact with you by leaving a comment. This makes you more accessible to the eyes of Internet users.
A few golden rules to respect
A relevant content
It seems obvious, but this first rule is not always respected. It is however essential that the content of your blog article is relevant. To do so, ask yourself the right questions: is the subject topical? Does it relate to your company’s core business? Does it target the audience you are interested in? Offering irrelevant content does not bring any benefit. So, before you think about tips to improve your article, make sure that the topic you choose is interesting.
Target the right keywords
The choice of keywords is then crucial. Make sure not only that the keyword chosen represents the theme of your article, but also that it is relevant to your entire site. Indeed, targeting a keyword allows you to improve the natural referencing of the page of your article on searches containing this keyword. Our communication agency has various tools to help you select the most relevant keywords according to your activity.
Think about internal networking
A tip to improve your natural referencing (or SEO), and thus appear in first position in Google results, is to think about internal networking in your blog articles. That is to say, insert links from the article to another page of your site. Search engine algorithms will make your site rise in the rankings thanks to this, and it is precisely for this reason that we recommend each of our clients to integrate a blog into their website.
The importance of meta description
The meta description is the title-url-description set that appears on the result pages of search engines. It is therefore important that it catches the attention instantly, but also that it is optimized for SEO, even for your blog articles. It is therefore important not to neglect the writing of this meta description in order to achieve the double objective of appearing at the top of the search results and convincing Internet users to click on the link to visit your site.
In concrete terms, how do you do this?
Use a CMS (Content Management System), such as WordPress, Drupal, Joomla. They simplify the management of the publication of blog articles as soon as the code of your site is well designed.
We also advise you to use the services of our communication agency if you wish to outsource the management of your blog articles for a better natural referencing. You will benefit from an undeniable expertise, and a great experience, which allows us to propose blog articles with optimized SEO and relevant content. We will also be able to advise you on your entire site in order to optimize it and increase your chances of appearing in the first Google results.
