A new branding
Meanquest is an IT company that supports companies in their daily management of their IT assets, and in their various long-term IT projects. It offers IT infrastructure management solutions, managed services, cloud solutions, but also services of delegation of specialized IT staff.
Following the detachment of the MTF group to which they belonged, we accompanied them in the creation of a new company name, then in the implementation of a new branding and the creation of multiple communication supports.
A new 360 degree visual identity
The identity had to correspond to their values of dynamism, commitment, know-how, responsibility, but also quality, which are very important to them.
Our team of marketing specialists and graphic designers helped them create the new Meanquest visual identity on their various communication media: website, brochures, internal and external documents, email signature, but also to communicate around this change, via the press, their website, social networks and their Google My Business page in particular.
This project was carried out in a short period to respect the agreements and to allow Meanquest to communicate quickly around this new identity.
A development of the digital visibility
We then helped them consolidate their brand identity and their desire to grow their various services. We set up various Google Ads campaigns to achieve their visibility objective. The search for relevant keywords was set up via digital ecosystem analysis. LinkedIn campaigns have also helped to promote their various services.
We also participate in the promotion of their partners on different channels: via their website, SEO and SEA.
Creation of audiovisual supports
Various photo and video projects have been set up, notably for their various internal and external events, but also to highlight their sponsoring partnerships. These different multimedia contents, realized by our Lakeprod teams, are relayed via their website, their intranet and their Facebook and Instagram accounts in particular.
This project allows us to demonstrate our positioning as a 360-degree player, both strategic and operational, while showing qualities such as reactivity, availability and quality work on a very broad scope.
