What’s the point of having a nice website if nobody visits it? To appear on the first Google pages, it is essential to offer quality content. This article explains the secrets of a good editorial.
The socialization of the Web
Social media have surpassed search engines in terms of audience. This means that to find information, Internet users prefer to turn to social platforms such as social networks, forums and blogs.
Since the end of 2009, Google has been integrating messages from social media and networks into search results.
It is therefore essential to create quality content, encourage contributions and, above all, update your news.
Be up to date!
It is important not to leave a website without new content for several months if you want to be well referenced. Indeed, Google’s algorithms take into account the addition of new content on a website.
The solution? Create a blog!
Updated at least once a month, a blog will allow you to establish yourself as an expert in your business sector.
You can talk about new products and services, news, trends and even give tips and tricks to Internet users.
Always remember that the Internet user is looking for clear, fast, complete and free information: all your documents must meet these criteria and respect “web writing”.
Animate social networks!
The animation of contributors requires specific knowledge. It must be managed by a person capable of:
- Managing information (memorize, archive, distribute, publish…etc.)
- Enhance information (editorial marketing, computer graphics, etc.)
- Federate around common interests
- Promote exchange and conviviality
Writing for the web
The aim of a website editor is to get a message across to his web users, and to convince them to continue browsing in order to transform their visit. But writing content must also be done with a view to improving referencing on the most popular search engines.
It is therefore essential to target your audience and organize your content intelligently.
To do this, draw up a portrait of the target Internet users, which will allow you to define the editorial line of the website and to select precisely the keywords and vocabulary to be used.
For those of you who have not read our article on the subject, go to our page to learn more: “Referencing, improve your position on Google“.