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What is Big Data?

There is no consensus definition of Big Data, but it can be understood as follows:

All the data produced on the web and which can be subsequently exploited by many actors in order to improve the relevance of the commercial value propositions put in place.
Big data is also the set of NoSQL computing techniques that allow for rapid processing of huge volumes of data in various formats.

It appears to be a source of profound upheaval in society, which is why some consider it to be a new industrial revolution: after those of the 19th century with the steam engine and electricity, and then that of the 20th century with computers, there will be a fourth, that of Big Data. Others consider it as a step of the third industrial revolution, the one of information.

The term appeared in 1997 and was the subject of an analysis by Gartner, which defined it according to three criteria:

  • Volume

  • Variety

  • Velocity

What does Big Data consist of?

As Big Data is the sum of consumer and market data, it consists of various data sources.

This data stream includes all the content published on social networks, websites or blogs, messages sent and shared, weather information, GPS data, transactional records of purchases.

Access to such a mass of data has become a major opportunity for many professionals. Processing and analyzing it is a must in order to be able to exploit it.

The importance of Big Data in marketing

Indeed, Big Data provides large masses of data that can be used by market players to better understand the demand and adapt to its needs or even create new ones thanks to predictive analysis.

Moving from voluminous and disparate databases to databases organized according to precise criteria can represent real opportunities and provide business intelligence solutions, known as big data or smart data solutions.