E-commerce | Habefast
What is e-commerce? Définition
The e-commerce or online business is the sale of goods or services through an Internet interface. It includes all the actions of purchase carried out on Internet and can take place on several channels and supports. For example, an e-commerce action can be realized on tablets, computers or smartphones.
Purchases are made on e-shops which are nothing else than online sales points. They correspond to pages of websites containing commercial offers targeted for a type of prospects or specific sectors.
Ecommerce, history and evolution
Linked to the rise of the web in the early 1990s, Ecommerce is a market that has been expanding for several years and even more so since the pandemic and the successive confinements. From 9.8% in 2019, the share of e-commerce in retail has increased to 13.4% in 2020. The biggest E-Commerce brands are Amazon and Ebay, but the number of e-retailers and e-commerce stores is growing day by day.
Today we can observe various forms and trends of e-commerce. We talk more and more about m-commerce which is a component of e-commerce and covers 39% of the market. It corresponds to all the commercial transactions that are carried out on mobiles. Also, with the growth of data, e-commerce offers real opportunities in terms of exploitable information on the tastes and behaviors of customers.
E-commerce and traditional commerce, what is the difference?
E-retailers and traditional retailers manage their activities in a relatively similar way. We also find the same classifications of trade: the BtoB (Business to Business), the BtoC (Business to Consumer), etc..
However, e-commerce requires a successful digital strategy, including a priority to the development of a website and a particular attention to the content offered so as to be well referenced to appear first on search engines.
The companies choosing a 100% E-commerce strategy are few because this strategy often comes in support of a traditional business strategy. Many sites offering e-commerce services also have physical sites, they are called “clicks and mortar” unlike “pure players”, only present online. Indeed, the e-commerce represents only a part of the trade on Internet. The online presence of companies is necessary because it influences the purchases made online but also in points of sale.
