KPIs | Habefast
In many companies, teams talk about KPI’s (Key Performance Indicator) to make reports, but what is hidden under these terms?
Key Performance Indicator: Definition
In French, KPIs are Key Performance Indicators. They represent the indicators that allow to measure the performance of a project, a process or an action implemented within a company. More specifically, they can be used to measure the performance of a company’s sales and marketing departments.
From the data analyzed thanks to these KPIs, it is possible to compare oneself to one’s competitors or to compare one’s past performance to one’s current performance. The end result of these analyses is to help in decision making and to increase performance.
What are the main KPIs?
KPIs are defined according to the company’s objectives and needs. Here are examples of KPIs that are generally measured and analyzed in all companies.
To know the performance on social networks, the indicators to follow are: number of subscribers, number of impressions and reach of posts and the level of engagement.
These data are to be compared with those of the main competitors.
To know the success of an emailing campaign, it is necessary to follow: the rate of deliverability of emails, the rate of opening, the rate of clicks on CTAs and the rate of unsubscribing to your emails.
5 criteria for a good KPI
There are KPIs that can be applied to all departments of the company.
There are a few things to consider when defining good KPIs:
Specific: each KPI must answer a precise goal
Achievable: the objectives must be close enough to reality so that actions can be taken
Relevant: it must measure elements that serve the company in its short and long term strategy
Measurable: it must be possible to quantify the data measured
Time-bound: it is necessary to carry out analyses according to a given period that remains the same over time in order to be able to compare the different periods