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Webdesign | Habefast

Habefast Glossaire Webdesign
Webdesign is the aesthetic and functional layout of a page or a website. It can be textual or pictorial content, the objective is that the visitor of the site has access to a well readable page where the information is clear. 

The job of the webdesigner

According to a graphic charter, a tree structure predefined by the teams and the ergonomic needs of the page, the webdesigner will have to design a successful and functional web interface. He therefore works in collaboration with the graphic designers and the teams to know exactly where he is going and how he is going to proceed.

The webdesigner has skills in web design tools, coding, and good typography and iconography skills. They also have to show flawless organisational skills as they have to organise information in a logical and ergonomic way.

The user experience at the heart of web design

The objective of webdesign is to allow the user a fluid and pleasant visit that will make him want to click on the different links of the page to visit the site and eventually become one of the company’s customers. He must therefore find easily and quickly what he is looking for, which means that the most important thing is the ergonomics and usability of the page, before creativity and originality, even if these last two factors are important.

One of the most important points to anticipate when creating the design of a website is to think about the mobile version: the site must also be thought about the interface of the phone, which is used more and more.

Web design: a special marketing technique

Webdesign must be included in your marketing strategy. Your website is the first image a customer has of you. Everything must therefore be clear, your visual identity, your ability to provide quick and clear answers, and a positive image must emerge overall. Hence the interest in integrating characters and personalised chatbots on your web pages to humanise your company.

What questions should you ask yourself before starting a webdesign project?

  • What is the purpose of the site?

Is it a site where you are going to sell a product, explain your services, present your employees? The purpose of the site must be clear.

  • Who is my target audience and what are they looking for?

It is beneficial to create a persona to imagine a typical customer of your company. In this way, you can clearly identify the needs of your customers and respond to them more easily.

  • What is the image we want to create?

It is very important to be clear about the image you want to project. Depending on the image you want to portray, the choice of colours, designs and images will follow. You wouldn’t use pink and purple to promote a law firm, but for a florist’s website, it could create an appealing and creative image. It is therefore a crucial question to ask yourself before launching into the site’s tree structure.

To conclude, web design allows you to bring your website to life by making it both visually and practically pleasing.