Search Engine Optimization – Improve your Google ranking!
Being well positioned on search engines is crucial for your website. Indeed, 95% of users use a search engine to navigate on the web (86% of them use Google). Even worse, 80% of users will not visit the second page of results before typing a new query.
There are a few basic tips and practices that will help you to be better positioned on search engines and thus considerably increase the number of potential customers who will visit your website
The practice of referencing (or SEO) can be divided into 3 distinct steps:
- The study of keywords
- On-page optimization
- Off-page optimization
Step 1: The study of keywords
The study of keywords is not to be neglected, some tools available for free, such as the Google keyword planning tool, allow you to have a quick overview of the number of requests per month and the competition on each keyword.
You should therefore start by selecting all the keywords that generate high traffic while having low competition, then you will integrate them into the text content of your website. Be careful however not to make a simple list, keywords have a real interest if they are combined with relevant content.
Step 2: On-page optimization
On-page optimization can translate into the quality of your website as a whole (design, content quality, exclusive content, etc.).
Here is a list of what you can improve right now on your site:
- Title hierarchy
- Title integration
- Adding new content to your site
- Adding a blog to your site to attract visitors
- Check the links on your site and remove “broken” links
Step 3: Off-page optimization
Off-page optimization is the totality of external optimizations to the site, for example, communication on social networks or backlinks. Google will analyze your popularity on social networks (Facebook, Google +, twitter, etc.) and will use this factor in the ranking weighting of your website.
- follow the positioning of your competitors in order to react in case of a degradation of your positioning.
- Make the URL of your site appear on as many media as possible (social networks, comments, articles, business cards, etc.).
- Use an e-reputation solution (or contact us)
- Create partnerships with other players in the sector to share backlinks (link building strategy)
- Use all possible levers to make your website known (advertising campaigns, promotion, press, etc.)
- Offer relevant content everywhere on the web (white papers, computer graphics, etc.)
SEO Graphics
Being well positioned on search engines is crucial for your website. Indeed, 95% of users use a search engine to navigate on the web (86% of them use Google). Even worse, 80% of users will not visit the second page of results before typing a new query.
