Landing | Habefast
Landing page definition
Often confused with the home page, landing pages (also called key pages) are those dedicated to a single action, such as selling a product or service.
Unlike the home page, with which a landing page does not contain a menu. In short, it is like a website that contains only one page. It is a showcase page in a way. The page is built around a call-to-action and this is the only type of navigation offered on the page.
What is the purpose of a landing page
Landing pages are used to capture the user’s attention and convert it into a sale, signup/subscription, request for information, or any other configured action.
Marketing professionals often create unique landing pages for each of their offers, as it is obviously essential that these pages attract their specific audience and clearly present what they should do next: buy the product, request a free trial, fill out a registration form, etc.
The goal is therefore to maximize the conversion rate and to be able to meet the defined business or strategic objectives.
How is a landing page created?
In order to persuade visitors to perform a specific action, the organization of the page should be simple and clear.
Landings can serve different purposes; one may want the user to make a purchase, in which case the landing will include a CTA that will allow them to proceed to an online payment. On the contrary, if the purpose of the page is to collect data, the CTA can consist in filling a form. Indeed, landing pages are widely used in pay-per-click advertising on sites such as Google Adwords and Facebook ads.
The basic elements of a landing page are:
A compelling title that will drive people to the page,
An image or video (optional),
Two or three columns of content (usually text and images),
a call-to-action (a form, button, or link) that prompts the user to take some action.