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Online advertising campaigns have become a must for businesses looking to reach a wider audience and increase their online visibility. Online advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads, as well as platforms like Criteo or Taboola, allow businesses to precisely target their audience, measure the performance of their campaigns, and optimize their advertising budget. It’s important to note that online advertising campaigns such ads Google ads, aren’t just for large companies with large advertising budgets. Small and medium-sized businesses can also take advantage of these advertising platforms to promote their products and services and increase their online visibility.

What is online advertising?


Online advertising campaigns are an effective way to promote a product or service on the internet. There are different types of online advertising campaigns, with their own benefits of each. Online ads can be posted on websites, social networks, mobile applications, online videos and even on search sites. Advertisers can target their ads based on different criteria, such as age, gender, geographic location and interests.

Examples of advertising campaigns : ads Google Ads, Bing Ads, Display Ads and Social Media Ads

  • Pay-per-click (PPC) advertising campaigns are a popular type of online advertising. Advertisers only pay when a user clicks on their ad. Ad network platforms, such as the Ads Google Ads and the Bing Ads ; they allow advertisers to create ads that appear when users search on specific keywords.

  • Display ad campaigns are also popular. These ads are typically graphic banners or videos that appear on websites or apps.

  • Social media advertising campaigns are used to promote a product or service on social networks. Social media platforms, such as Facebook, Instagram and Twitter, allow advertisers to create ad campaigns that target users based on their activity on their social networks.

It is important to note that in order to maximize the effectiveness of an online advertising campaign, it is necessary to define clear objectives, effectively target the target audience, and track the performance of the campaign so that it can be optimized along the way.

Why do Ads online advertising campaigns for a company?

What does Ads mean?

“Ads” is short for “advertisements,” which means commercial messages delivered through various channels, such as television, radio, newspapers, magazines, billboards, the Internet, etc. Advertisements are usually created to promote a product, service or brand. For the ads Google Ads, it’s Google’s online advertising system that allows businesses to create and deliver advertisements on the Internet, including on the Google search engine and on Google’s partner websites.

What is the role of Google Ads

Google Ads is an online advertising system that allows businesses to create ads that display in Google search results, as well as on other websites that use the Google AdSense advertising platform. Ads can include text, images, videos, and product search ads.

There are several types of ads available in Google Ads, such as search ads, display ads, shopping ads, video ads, local search ads, and app ads. Each of these ad types has its own benefits and can be used in different ways to achieve business goals.

There are several types of ads Google Ads, including:

  • Search ads

    they are displayed when users perform a Google search using relevant keywords.

  • Display ads

    they are displayed on Google partner websites which are part of the Google Display Network.

  • Video announcements

    these ads are displayed on YouTube and on Google’s partner websites.

  • Application announcements

    they appear in mobile applications and games on phones.

  • Shopping ads

    they highlight product images, their prices and the stores where they can be purchased.

  • Card announcements

    these ads are displayed when users search for local businesses on Google Maps or Google.

How does an Ads campaign work?

Ads Google Ads campaign works by using a bidding system to deliver online advertisements. Advertisers create a campaign and define their parameters, such as budget, keywords, ad groups, ads and targeted locations. When a user performs a search on Google or a Google partner website that matches the advertiser’s targeted keywords or locations, Google analyzes the various ads that match that search and ranks them based on relevance and quality. The advertiser who has placed the highest bid for a given keyword and has a quality ad deemed relevant by Google will be displayed in the first position.

Google Ads offers a number of features to improve the performance of your ad campaigns, such as the ability to target users based on their geographic location, search behavior, interests, device, time of search and many other criteria. Ads are then displayed when users perform searches that match the targeted keywords. Businesses pay each time a user clicks on their ad, an online bidding model called CPC (cost per click) or each time an ad is viewed (CPM, cost per thousand views).

By using Google advertising, businesses can reach a targeted audience, increase their online visibility, and effectively measure their return on investment. It is an effective tool for businesses of all sizes and industries to increase their online presence and improve their visibility. It also allows to track and analyze the performance of advertising campaigns, and to optimize the results based on the data obtained.

The advantages of doing an Ads Google Ads or online campaign

Our marketing strategy consultancy recommends that companies in many sectors invest in online paid advertising campaigns, as they offer many advantages that allow a professional to achieve crucial results.

  • Accurate targeting

    You can target users based on the keywords they search for, their geographic location, their search behavior and their interests. This maximizes the effectiveness of your advertising campaigns by reaching a specific target audience.

  • Increased visibility

    Online paid advertising allows you to appear at the top of search results for relevant keywords, increasing their visibility online. It can also help stand out from the competition and reach new customers.

  • Cost control

    You also have the possibility to define a budget and a cost per click for each keyword, allowing you to control the costs of your advertising campaigns.

  • Performance measurement

    Tracking and analysis tools allow you to track and measure the performance of your advertising campaigns. This allows you to data and make informed decisions to improve your results.

  • Lead generation

    Leads are qualified contacts who could become your potential future future potential customers.


What is an SEA campaign?

Online advertising is essential for businesses looking to increase their visibility and reach their target audience. SEA (Search Engine Advertising) is one of the most popular tools for online advertising, as it allows businesses to run targeted ads on search engines such as Google, Bing, etc. It allows companies to appear at the top of search results for relevant keywords, thus increasing their online visibility. However, setting up an effective search engine advertising campaign can be difficult and costly if it is not well managed.

What is the difference between SEO and SEA?

The SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two different strategies for improving a company’s online visibility on search engines such as Google, Bing, etc.

  • SEO is a marketing technique that aims to improve the quality and quantity of organic traffic to a website by optimizing the content and structure of a website for search engines. It aims to improve the ranking of a site on the natural (non-paid) search results using techniques such as keyword optimization, creation of quality content, technical cleanup and backlinking building.

  • SEA (Search Engine Advertising), on the other hand, is a technique that consists of using paid advertisements on search engines to improve the online visibility of a company. It allows companies to display targeted ads on search results, using relevant keywords, in order to appear at the top of the search results for specific queries. The pay a cost per click (CPC) for each user who clicks on their ad. SEA campaigns allow companies to target users based on their keywords, geographic location, search behavior and interests.

In summary, SEO is a technique that aims to improve the natural visibility of a site on search results, while SEA is a technique that uses paid advertisements to improve online visibility in search results. The two strategies can be used in a complementary way to maximize results and achieve business objectives.