In just 10 years, we have seen the appearance of a very large number of tools on the web, especially social networks. We are now facing a new reputation, the e-reputation. In the rest of this article, find out why it is essential for a brand to take care of its e-reputation.
What is e-reputation?
In real life, every individual has a reputation based on their actions, opinions, background, etc. In the real world, a reputation is built on the basis of their actions, their opinions, their career, etc. The same phenomenon is present on the web. However, the e-reputation of a person or a brand is accessible to everyone, so it is important to keep a good image of your person or your company among Internet users.
Bonus: A study conducted in 2011 showed that 42% of employees had conducted research on their colleagues or their boss through the web. In addition, 45% of these employees said they found things that discouraged them from working with these people.
Protect your e-reputation:
Taking into account your e-reputation will be your first action to take care of it. The second action is to use a few tips to protect your e-reputation when using the internet. For example, by using pseudonyms when interacting on blogs or forums or even by properly configuring your privacy settings on social networks such as Facebook.
Your professional e-Reputation
The professional world is becoming more and more demanding, so when we are looking for a job or occupy an important or sensitive position, it is necessary to have a good e-Reputation. It is important to make a clear distinction between what can be made public and what should remain private or reserved for a limited circle of friends. Choose the photos you want to be found of you, register on professional social networks such as LinkedIn and make sure you use an assumed name if you publish sensitive data. This is how you will be able to use e-reputation to your advantage.
Bonus: In 2012, 68% of recruiters admitted to using the Internet to find information about candidates. That’s twice as much as in 2010.
E-reputation of a brand or company
The e-reputation also applies to your brand or company. Indeed, the public increasingly uses the web before making purchases, compares, reads the opinions of other customers and then makes a choice. Your brand or company must therefore have a strong presence on the web, but also have a large majority of positive opinions.
However, your e-reputation can also be turned to your advantage by integrating it into your strategy. The opinions of users allow you to improve your services according to the expectations of your customers. A major brand of reflex camera has collected all the reactions of its customers in order to create a new “tailor-made” model.
Your e-reputation under surveillance
Although a lot of precautions are taken to avoid “dirtying” your e-reputation, it is not possible to manage it completely, due to the immensity of the web. This can potentially compromise the professional future of a person or the growth of a brand or company. This is why Habefast offers a solution for monitoring your e-reputation. For more information, do not hesitate to contact us or to visit our page dedicated to e-reputation.
Managing your e-reputation is essential in the professional world for you, your brand or your company. How can you make e-reputation your best ally?