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Natural referencingSEO
7 March 2019 - Reading time: 3 minutes

The Zero Position, the Holy Grail of SEO?

Habefast Blog Article Zero Position Seo

What is the Zero Position? Why do you want to reach this position? What are the tips to achieve the SEO grail? What role does the Zero Position play in your SEO?

In this article you will find all the information you need to answer these questions.

What is the Zero Position?

Zero position, or “featured snippets“, are the elements without advertising objects at the top of Google’s SERPs (result pages), located above natural links.

These featured snippets are highlighted by Google, providing a direct and relevant answer to users.

They present major challenges in terms of visibility and traffic, especially with the rise of voice searches. These snippets are displayed at the very top of the search page, above the traditional first organic positions, and are usually presented with a title, an extract of a direct answer to the question asked by the user and the URL of the source site. It is sometimes accompanied by a photo, a bulleted list or a table.

Why do you want to reach the zero position?

Why do you want to reach the zero position in the SERPs? There are two main benefits, which are increasing traffic and improving your ranking in voice search results. By maximizing your chances of appearing in zero position on search engines, you will improve the traffic to your website. By offering a direct answer to users’ questions you encourage visits to your site, which will improve your traffic. The second interest of the zero position is that it is the answer given during voice searches, both on mobile phones and via voice assistants. As this search method is becoming more and more popular, as discussed in our article on 2019 marketing trends, it is important to maximize your chances of being the selected answer. In any case, reaching zero position means improving your web referencing, your traffic and your positioning in search results.

The purpose of these featured snippets for Google is to be able to respond directly to the needs of Internet users by offering them the most relevant results from the SERPs. Chosen by Google’s algorithm, this position is neither definitive nor assured. There are however some SEO optimizations to take into account to maximize its chances of appearing at this desired position.

Some tips to optimize his chances of reaching the zero position

To optimize your chances of reaching the zero position in Google SERPs, here are some tips.

The first step is crucial, it is to analyze the different keyword opportunities on which you would like to position yourself with a digital ecosystem analysis. The first step is to analyze the different keyword opportunities you would like to position yourself on with a digital ecosystem analysis, and then create quality content, optimized for featured snippets, but not only. Indeed, the quest for zero position should not affect the user experience on your site. When creating your content, also think about creating FAQs, which will allow Google to find the question and the answer in the same place, increasing your chances of appearing in the zero position, thus on the first page of search engine results. Finally, don’t neglect basic SEO techniques, in order to facilitate Google’s exploration of your site, such as optimizing your title tags, keywords, image and video content.

In conclusion, the zero position must be an objective that allows you to improve your content to improve your SEO and your traffic but is not an end in itself because everything is evolving very quickly in the field of SEO.

Also know that it is not necessary to be first in Google search results to appear in zero position. The right tactic is to create quality content and optimized for natural SEO of your site.

If you wish to be accompanied in the development of your SEO strategy, do not hesitate to contact us.

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Denis BurdetDenis Burdet
09:41 24 Jun 24
Super expérience avec l'équipe Habefast dans le cadre de la refonte de notre plateforme en ligne trOOdi.ch !Proactive et précise, l'équipe a vraiment été à notre écoute tout au long du projet et a su nous accompagner avec bienveillance.J'avais déjà vécu une très bonne expérience dans le cadre d'un autre mandat de branding relatif à l'identité visuelle de la marque Terre Vaudoise.
Yannick GrivelYannick Grivel
18:03 08 May 24
Le Triathlon de Nyon collabore avec Habefast depuis plusieurs années pour différents éléments. En 2024, ils sont refait intégralement notre site internet. Ils développement également la ligne graphique de chaque édition qui sont toujours originales et de qualité. Le suivi, la qualité et la rapidité d'exécution ou de réponse à nos demandes sont à relever. Je ne peux que les recommander les yeux fermés!
Bastien DrozBastien Droz
09:05 19 Apr 24
Super service et à l'écoute. Je recommande ce partenaire
Nathalie MarmierNathalie Marmier
07:36 03 Dec 23
😃 Je suis très heureuse de travailler avec toute l'équipe d'Habefast. Je me sens soutenue, écoutée et surtout comprise dans mes besoins. 🙏 Merci beaucoup. Je recommande cette agence.👍
Direction EPS RolleDirection EPS Rolle
13:49 15 Nov 23
Nous avons refait nos logos avec Habefast. Tip top, rien à redire. Service après-vente impeccable. A recommander.
Arborisme Leuba SAArborisme Leuba SA
14:06 20 Jun 23
Notre nouvelle marque, identité visuelle, ainsi que notre nouveau site internet viennent d'être terminés avec Habefast. Nous sommes ravis, c'est une équipe réactive, à notre écoute et de bons conseils ! Les visuels sont top, vous pouvez venir voir par vous-même ;)Nous vous les recommandons vivement !
Alexia HamelinAlexia Hamelin
16:40 01 Dec 22
Un très bon atout pour débuter et développer son entreprise : étude de marché au top, conseils avisés et perspicaces pour la suite, réactivité au top lors de grosses échéances. On se sent bien entouré et guidé, je recommande!
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