Habefast alt
Habefast | Blog
Natural referencingSEOWeb
21 February 2014 - Reading time: 5 minutes

What is SEO (Search Engine Optimization)?

Habefast Blog Article Seo Search Engine Optimization

SEO is the process of optimizing your website so that it has better visibility and receives traffic, either unpaid or organic (natural search). It is a progressive process that consists of several modifications and actions on your website, or your digital strategy.

Methodology to adopt for a good referencing of a website

  • Keyword Research and Optimization – The first phase is to choose the “right” keywords that will help your customers find your products or services. Contrary to what one might think, having a website is not enough to make you visible. Working on your positioning and referencing is therefore a crucial phase in your development. We will search for keywords for you, and analyze the competition on these keywords and determine an efficiency index for each keyword (KPI). Thus, we can better orient our actions according to your time, financial, etc.
  • “In page” SEO – Once the keyword research is completed, we will strategically place these keywords in the “hot zones” of your web pages to allow the major search engines to more easily analyze the content of your pages.
  • “Off-Page” SEO – Getting excellent search engine visibility requires good management of your inbound links or “backlinks”. Google uses an algorithm to determine the ranking of your site on search engines. The primary weighting factor, which represents about 21% of the total weighting, is based on the link level. This means that in order to be well ranked, you need to get quality inbound links to your site.
  • Habefast can manage all this for you, with the aim of optimizing your natural referencing while respecting the rules of search engine usage.

What are the advantages of implementing our SEO advice?

There are many advantages to having your website optimized for search engines. The most important is to help search engines read your pages and index them correctly. This allows potential customers to find your site, when they search relevant to your business. The other two significant benefits that drive most businesses to optimize their websites are increased traffic and sales rates!

  • Search engines – Google, Yahoo! and Bing – use complex algorithms to determine which sites are most relevant to specific searches. Optimizing your site to take advantage of the algorithms will help your website get higher search engine rankings for your keywords. These keywords are the words most likely to be entered by customers when they search for your products or services.
  • Reduce customer acquisition costs – If your site is in the Top 30 on Google, it will help you reduce your advertising costs and get free traffic from Google, Yahoo! and Bing. Search Engine Optimization is one of the cheapest digital marketing strategies in the long run!
  • Increase revenues and sales margins – the more people visit your website, the more likely you are to make a sale. Getting lots of free website traffic will increase your overall revenue and sales margins by reducing the amount you pay for each new customer acquisition.

You need to know

Without SEO, the number of visitors to your website from search engines is usually quite low. If you don’t optimize your site, search engines have difficulty categorizing and ranking your site according to keywords relevant to your business.

  • Both “in page” and “off page” SEO are necessary. You can’t get good results, as the two are complementary.
  • SEO results are not instantaneous. The results of SEO work done today may not be immediately apparent. The results of this work are sometimes effective weeks or even months later.
  • If your site is new, you will have to be patient, because it takes time to gain the trust of search engines.
  • Never assume that your site is finished. If you want your site to continue to appear at a high rank, we advise you to continually make improvements.
  • Adapt to algorithm updates. To achieve and maintain good rankings, you must adapt your SEO strategy to changes in search engines. The SEO strategy must therefore evolve over time.
  • Setting up and using Google Webmaster Tools. To know the keywords for which your site is ranked and to know which sites have links to yours.
  • Setting up and using the Google Analytics console. To know the number of visitors your site receives, the keywords they use to find you, and their behavior on your pages.
  • Setting up and using Google Address. Google Address is a service from Google that allows you to indicate the positioning of your company on the Internet thanks to a marker. Google Business Address works like a local directory and creating a listing gives you the opportunity to promote your business.
  • Setting up a Google+ page for your business. This builds trust with Google and improves rankings for localized keywords.
  • Use Pay Per Click in addition to SEO (AdWords). If you can afford to do both, you can get visitors to your site right away for all the keywords you want.
  • Low-quality equals high risk. Low quality is high risk. Low quality backlinks and/or low-quality content on the site can easily lead to your site being penalized by search engines.
  • Create content primarily for people, not for search engines. It is useless to have content that is well ranked on search engines but that people will not want to read, or will not direct them towards a purchase. Offer attractive content for visitors. The more engaging the content is, the more people will stay on your site. The amount of time people spend on your site is significant for search engines, which then analyze that your site deserves a good search ranking.
  • Create videos. They increase the amount of time people spend on your site and also allow you to get links from video sharing sites.
  • Create maps, charts and graphics. People are more likely to share these types of content than just text.
  • Add social sharing buttons to your website. Make it easy and intuitive for people to share your content.
  • Social media is not a substitute for SEO. Your social media strategy is important, and should be integrated into your SEO strategy without replacing it.
  • Add a blog to your website. It allows you to bring your site to life and quickly and easily add content to your site.
  • Create content to post on other sites and blogs. People are much more likely to associate with you if you provide them with content to use on their site.

A well-executed SEO strategy will allow you to increase traffic to your website and thus attract new customers. For more information on this subject, please do not hesitate to contact us.