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Habefast | Blog
Social networks
21 September 2023

Our tips for optimising your visibility on the Faceboook social network

Habefast Blog Quand Publier Une Photo Sur Facebook

Social networks play an essential role in our daily lives. Facebook is undoubtedly one of the most popular and influential. With over 2.8 billion monthly active users, it has become an essential tool for individuals, brands and businesses to connect, share content and reach their target audience.

When it comes to sharing photos on Facebook, it’s crucial to take a number of factors into account to maximise your visibility and the engagement of your audience. In this article, we’ll guide you through the best practices for knowing when to publish a photo on Facebook to get the best results.

Ready to propel your brand on Facebook? Habefast can help you achieve your visibility and engagement goals.

Understand your audience and their online behaviour to publish at the right time

Before publishing a photo on Facebook, it’s crucial to understand your target audience and their online behaviour. Use Facebook’s analysis tools to obtain valuable information about your fans and followers. Understand when they are most active on the social network and what type of content interests them most. This data will help you determine the best times to publish your photos.

The ideal time to publish a photo on Facebook can vary depending on your audience and the time zone you’re in. However, there are some general trends to bear in mind. Statistics show that peak times on Facebook are generally mid-week, between 1pm and 4pm. However, don’t be afraid to try out different times to find the ones that work best for your specific audience.

Optimising for mobile and desktop users

Facebook’s accessibility on mobile devices and desktop computers requires your photos to be properly optimised to provide the best possible user experience. It’s essential to ensure that your photos display correctly and look attractive on the smaller screens of smartphones, while maintaining their quality on the larger screens of computers. There are a number of steps you can take to achieve this. Firstly, make sure your photos are resized appropriately to fit mobile screens without losing clarity or detail. Also check that the text or important elements of your images are not truncated or illegible on small screens.
In addition, consider the file size of your photos to optimise loading time on mobile devices, which may have slower internet connections. Reduce the size of your images without compromising their visual quality by using appropriate image compression tools.
Finally, make sure that your visuals are responsive, i.e. that they automatically adapt to the size of the user’s screen, whether it’s a smartphone, tablet or desktop computer. This ensures a consistent and pleasant user experience, regardless of the platform used to access Facebook.

Choosing the right image format: Using the ideal dimensions for profile and cover photos

Your profile photo and cover photo are essential visual elements for your Facebook page. Make sure they are the recommended size to avoid unwanted cropping. The ideal dimensions for the profile photo are 180×180 pixels and 820×312 pixels for the cover photo.

When you post a photo on Facebook, you can choose between different image formats, such as JPEG and PNG. The JPEG format is generally recommended for photographs and complex images, while the PNG format is ideal for images with transparent elements or vector drawings. Choose the format that best suits your photo to ensure good display quality.

Create attractive, high-quality visuals

Visual impact is a key element on Facebook for capturing the attention of your audience. It’s essential to use high-quality images that accurately reflect your brand identity. Avoid images that are blurred, pixelated or of poor resolution, as they can detract from the appeal of your content. If necessary, use image editing tools such as Photoshop to improve the quality and aesthetics of your photos. Make sure your visuals are striking, professional and in line with your brand image, to maximise the visual impact and engagement of your audience on Facebook. High-quality visuals reinforce the credibility of your content and encourage more people to interact with your posts.

Harness the power of hashtags

Hashtags are a powerful tool for increasing the visibility of your photos on Facebook. These are keywords preceded by the hash symbol (#) that can be used to categorise and search for specific content on social networks. When you publish a photo, make sure you use relevant hashtags in its description. This allows your content to be discovered by a wider audience, beyond your current followers. Hashtags help attract new visitors to your Facebook page, increasing the chances of engagement, comments and shares. Search for popular and relevant hashtags in your field and integrate them strategically into your posts to take advantage of their viral potential.

Optimise your Facebook presence with the help of Habefast! Contact us for personalised advice and to boost your visibility on this essential social network.

Import your photos directly onto Facebook

To maximise the engagement and visibility of your photos on Facebook, choose to import them directly onto the platform rather than sharing a link to another source. By importing your photos directly, they are instantly displayed in your followers’ News Feed, attracting their attention more directly. This encourages greater interaction with your content, increasing the chances of engagement, comments and shares. Don’t forget to write a captivating caption to accompany your photos and capture the interest of your audience.

Take Facebook’s algorithm into account

Facebook’s algorithm plays an essential role in the visibility of your publications in users’ News Feed. To optimise the reach of your photos, it’s important to take into account factors such as engagement (likes, comments, shares) and the interest generated by your publications. Actively encourage your audience to interact with your photos by asking relevant questions, asking for their opinions or encouraging them to share. By stimulating engagement, you increase the chances that your photos will be better positioned in your audience’s news feed.

How can Habefast help you boost your visibility by publishing on Facebook at the right time?

Habefast is your ideal partner for boosting your visibility by producing attractive content and publishing on Facebook at the right time. With our expertise in digital marketing and social media strategy, we understand the importance of reaching your audience at the right time. Our team analyses the trends and behaviours of your target audience to determine the times of day when they are most active on Facebook. By publishing your content at the right time, we maximise the chances of engagement and visibility. What’s more, we use advanced tools to track the performance of your posts and adjust our strategy accordingly. With Habefast, you can be sure that your photos will be distributed at the times when they will have the greatest impact, boosting your visibility and achieving your objectives on the most popular social network. Put your trust in our expertise and contact us today to boost your Facebook presence with Habefast.

What’s more, publishing a photo on Facebook requires you to take a number of factors into account to optimise your visibility. Understand your audience, choose the right moment, use the ideal dimensions and create attractive visuals. Make the most of hashtags, import your photos directly onto the platform and take Facebook’s algorithm into account. By following these best practices, you’ll maximise your chances of achieving greater visibility and engagement on this key social network.