Are you facing an e-reputation problem? Do you want to set up monitoring tools?
What is e-reputation?
The notion of e-reputation is becoming more and more popular, especially with the rise of social networks. How do you manage a digital identity? How can e-reputation have a positive or negative impact on your business? Our agency can help you manage and analyze your web reputation.
E-reputation, also known as web reputation, cyber reputation or digital reputation, is the reputation and perceived image of a company or person on the Internet. In short, e-reputation is all the data concerning a company, product/service or individual present on the web. In short, e-reputation is all the data about a company, product/service or individual present on the web, and is defined by the content disseminated by the company, by the comments and mentions that web users produce, particularly on social networks such as Facebook, LinkedIn, Twitter, Instagram or YouTube, or on news websites or blogs.
In an ultra-connected society, consumers inform themselves, check and comment on the products and brands they buy. Customers are extremely influenced by the comments they find on the Internet. It is easy for them to leave an opinion but also to take into account those of other consumers. This influence plays a major role in the way they buy and in their perception of the company and brand. Indeed, it creates your image on the internet.
But while these comments can be beneficial to a company’s brand image, if they are poorly managed they can quickly become a constraint for the company. This is why it is essential to be present on your social networks in order to preserve your reputation.
E-reputation and company
Given the number of interactions on the Internet, the e-reputation of a company or a person can be changed very quickly. The rise of social networks and comparison sites allows users to interact spontaneously and share their opinions about a product, service or company. This is why, when a company expresses itself on the net, it is necessary to ensure that the message is interpreted in the right way. An error in wording made by one of the members of an organization can, in a few hours, change the company’s image or even the image of its products and services.
A neglected e-reputation therefore exposes the company to risks, but a well-managed e-reputation can become an extremely useful tool for understanding your customers and their needs.
Indeed, an e-reputation is actually a means of improving a company’s image, the efficiency of a product or the reliability of a service. Moreover, your reaction to your customers’ interactions will be revealing.  It can be a real tool if it is integrated into the company’s promotional strategy. This is why it is essential to manage your digital identity, because all it takes is a rumor or negative content to immediately change the brand’s reputation.
What strategy should you adopt with e-reputation? A company that is able to manage its e-reputation has many opportunities for improvement and development in terms of both image and business.
 The e-reputation offers a way to better understand the needs and desires of your customers and prospects by analyzing their behavior on the Internet, which requires a certain monitoring and even an ability to adapt. The analysis of comments on the web and social networks regarding your brand or your products, can allow you to have an overview of your perceived image, and if necessary, to modify your strategy. Negative comments should also be taken into account in order to improve your image and brand name. As an e-reputation consulting agency, Habefast can accompany you and help you manage your e-reputation through your web marketing to transform it into a real communication tool.
It also allows you to identify the different signals of the risks of an e-reputation crisis and to respond to them as quickly as possible. Indeed, when a brand does not manage its e-reputation, its image can be tarnished and poorly perceived by customers and prospects. It can cause real damage to the company, such as a loss of turnover and market share or a slowdown in the company’s growth. On the other hand, thanks to optimal monitoring you can take control of the situation.
As you will have understood: establishing and managing your reputation on the social web through your published content is managing your image. Managing the reputation of your brand allows you to increase your notoriety. If you have satisfied ambassadors, it will allow you to convey a good word-of-mouth image and build customer loyalty.
The e-reputation of personalities
Whether you are a public figure, a member of a company or an association, your reputation on the Internet is of utmost importance.
The efficient management of your personal branding is essential. Our agency Habefast, specialized in public notoriety, accompanies you in the management of your reputation. We help you to set up a community management to have a loyal community on social networks, as well as personalized and relevant contents so that your desired image is identical to your perceived image.
Your political career in particular, depends on your reputation, on the web and social networks. We help you to manage your online reputation and to moderate the content that concerns you.
To ensure that your image remains positive, we define with you your objectives and set up together a personalized e-reputation plan, which will optimize the image perceived by Internet users.
Habefast agency and the management of your e-reputation
Our agency, specialized in the world of notoriety, is fully aware of the importance of e-reputation within the company. For optimal management, the company or public figure must themselves contribute to their e-reputation. Indeed, all you have to do is to make an awkward tweet and you will lose a good number of followers and this will damage your reputation. In addition, it can be difficult to get your tweet deleted completely if it has already had a big enough impact. Restoring your reputation can sometimes take time, which is why it is important to know how to manage it and to keep a watchful eye on it in order to get a maximum of positive opinions. With its experience, the Habefast agency helps you manage and analyze your e-reputation in order to establish your presence in the best possible way.
We know that it requires certain measures and analysis, we offer you the latest technology tools to analyze all the flows (social networks, sharing platforms, blogs, etc. …) in real time so that you can react as quickly as possible in case of risk of e-reputation crisis.
We want to provide you with an effective e-reputation management that can guide you in the development of your business. This will enable you to quickly detect the risk of crisis and anticipate and react. E-reputation can also be implemented as part of a promotional strategy and help you in your customer relations. This is why our consulting agency offers you its expertise in crisis management as well as in the implementation of a strategy for the development of the e-reputation of your company or brand.
At Habefast, in order to offer you a quality support, we first offer you a complete audit of your company. This will enable our agency to identify and understand your needs, your market, the media and targets to be analyzed. Our expertise will also provide you with recommendations for actions and strategies to be implemented thanks to our numerous tools.
Because we wish to offer you a complete range of services to help you achieve your objectives, we offer support in your marketing strategy, as well as in the development of your company’s strategy and growth objectives.Â
FAQ: e-reputation
How to know your E-reputation?
There are several ways to know your E-reputation. The first is to search for your name on search engines such as Google and Bing.
Another method is to visit social networks and see if there are any negative comments on these networks. You can also check what people are saying about you on review sites like Yelp and TripAdvisor.
What are the challenges of E-reputation?
E-reputation is a major issue for companies today. A negative reputation can have dramatic consequences, such as the appearance of negative comments on social networks, a drop in traffic, a loss of trust and affection from customers and even the termination of certain services. The best solution to combat these situations is to protect yourself against threats by implementing an effective and proactive prevention strategy.
Why monitor your E-reputation?
Monitoring your E-reputation is a great way to ensure that your online presence is consistent with the image you want to project, and that it accurately reflects what you do and who you are.
It’s also important to monitor your E-reputation because it can help you spot any potential problems before they become too big. If someone has posted an unfair or inaccurate statement about you, monitoring your E-reputation will allow you to respond quickly and effectively, which can save you a lot of time and money in dealing with the problem later.