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Habefast | Blog
27 June 2019 - Reading time: 3 minutes

What are the key criteria to optimize the loading time of a website?

Habefast Blog Article Optimisation Loading Site Internet

You would like to create your own website or redesign an existing one? One of your primary concerns must be the loading time of this site. It is indeed essential that your site loads quickly. We will see in this article why this is important, and above all, how to optimize this loading time.

Why optimize the loading time of your website?

As a communication agency, we have tools that allow us to test the loading speed of your website. Here are a few reasons that justify the need to optimize it:

Improve the SEO of your website by improving its loading time

To improve the SEO of your site, it is important that it loads quickly. Indeed, search engine algorithms highlight the most optimized sites. If your website has a fast loading time, your SEO and your visibility will be improved.

A fast loading time for a better user experience

If the loading time of your website is too long, you risk disappointing your users, and especially lose audience. 40% of Internet users do not stay on a site if it takes more than 3 seconds to load. Moreover, a site that takes a long time to load leaves a bad impression on your users. For example, an e-commerce whose loading time is not optimized does not give users confidence. It is therefore a matter of your company’s image to have a fast loading site. Especially since your website is a crucial element of your communication strategy.

A responsive website

The use of internet is more and more done via mobile, tablet, etc.
It is therefore necessary to optimize the responsiveness of your website, i.e. the ability of your site to be loaded and read in an ergonomic way on all media. In addition, a good responsiveness will improve the loading time of your site and will therefore encourage users to stay on your site.

How to optimize the loading time of your site?

As we explained above, optimizing the loading time of your website is essential, here are a few tips to achieve a good optimization. However, it should be noted that for a good optimization, it is best to use a web developer. So do not hesitate to contact us.

Light content

The lighter your content is, the faster your website’s response time will be. The contents we are talking about are images for example, but also the coding of your site (HTML, JavaScript, CSS) which can be optimized, for example by removing unnecessary lines etc.

Use a quality CMS

A CMS (for example, WordPress, Joomla etc.) is a Content Management System. It allows you to create and manage a website in an organized way. So, if your CMS is of quality, over time (and as your site evolves), it will allow you to optimize the loading time of your site.

Use the embed function

If you want to integrate video content on your website, it is recommended to use the embed function. This allows you to embed videos without the need to store them on your host (for example, they will be stored on the YouTube host if you want to embed a video on your website). This allows you to considerably reduce the response time of your host when loading your site.

Setting up caching

If you set up correctly the caching of your website, you will also be able to optimize its loading time. Indeed, browser caches allow you to save page information, and thus reduce the loading time when a visitor returns to your website.

Use AMP pages

This page format is offered by Google and stands for Accelerated Mobile Pages. It consists in lightening the web pages (removal of the parasite code for example). Then these pages, once recognized as AMP, are cached by Google. Their loading time is therefore largely optimized on smartphone.

Here are some tips we can give you. If you want to make an analysis of the loading time of your website, or if you want to improve it, our communication agency specialized in digital can offer you a solution tailored to your needs.

Do not hesitate to contact us for more information.