Marketing trends for the year 2018
The year 2018 will be in terms of marketing trends in the same continuity as 2017. Here are our predictions and the topics to follow closely for this new year.
Personalization of information
The year 2018 will be a year of in-depth personalization of information. Today’s customers and consumers are looking for messages that touch them and speak to them. On the one hand, it will be necessary to personalize your communication media for customers. For example, your e-mailing campaigns need to be personalized, especially if you are promoting your products. Consumers will react positively and will have a good image of your brand if you send them content that directly concerns them. The media that work particularly well at the moment are personalized text messages or SMS messages, which have a strong impact. Adding a chatbot to your site or to your conversations. Messenger is also relevant.
Personalizing your own content gives your brand more authenticity. Highlighting your image and elements specific to your business will set you apart from your competitors. Through your content, consumers need to understand your history, values and comparative advantage. Storytelling is a particularly effective method, especially when your content conveys a certain authenticity.
Social networks as a visibility tool
In 2018, social networks will provide visibility to your customers and target audience. Facebook’s algorithm has changed and puts more emphasis on the content of your friends and relatives. But creating content that is more adapted to exchange and interact with your community will make the difference.
Instagram now appears to be your favorite social network. Its features allow you to stand out from other brands thanks to innovative content and strategies that interest your prospects. Instagram is particularly interesting thanks to its stories. This content is broadcast for 24 hours and visible to all your subscribers, but can also be seen by prospects in their recommendations. Another trend is visible on Instagram but also on Facebook: the social shopping. This means that your posts are used to generate call to action. In short, a “buy” button is available under your posts, which can incite people to buy thanks to attractive visual supports.
The growing trend: interactive marketing
Interactive and relational marketing is made up of different components. It consists of attracting the consumer with quality content, and interacting with them to make them want to continue to follow you, learn more about your brand and make them want to buy your products. This translates into interactive marketing campaigns, using contests for example, which generate a lot of interaction.
The introduction of chatbot is also a growing trend and this is reflected in the rise of artificial intelligence. This chat, which you can insert on your website or on your Messenger account, responds in real time to your customer or prospect. It facilitates and promotes interaction with prospects. On Messenger, you can even program a chatbot that proposes certain products after a few questions to the customer.
This hyper connectivity also translates into the use of live videos of your events. This makes it possible to include the customer or prospect in your brand event, and thus make them want to keep up with your news.
Finally, using influencers to promote your brand, highlight your products, the customer and user experience is interesting. Micro-influencers also have a major impact on brands. The trend is also towards children influencers, who promote the brand with the playfulness of their contribution.
